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Ash and Kane discuss The Joe Rogan Experience podcast and what we can learn from Joe Rogan and the success of the show. They share the ways it follows the trends we now recognise as important, such as authenticity and the things Joe Rogan does in the show that are unusual. They also reveal how much The Joe Rogan Experience earns and the power Joe Rogan holds, including his influence over the most recent US election by interviewing Donald Trump.

KEY TAKEAWAYS

• First created in 2009, The Joe Rogan Podcast initially had two hosts. It took until 2013 for the current format to be established.
• Podcasting takes time and patience; you only fail if you give up.
• Episode 310, with Neil Degrasse Tyson, was one of his first episodes to take off and was also when he started branching out of his initial niche.
• The Joe Rogan Experience Podcast proves that growth is not linear. Like with most podcasts, there are a few episodes a year which spike your baseline and growth is truly built over time.
• In 2018, Elon Musk gave the podcast unprecedented reach.
• Joe Rogan is truly authentic; he talks to whom he wants to and challenges everyone, regardless of who they are. 
• 2009-2017 he earnt an average of 5 million a year. 2018-2020 he earned 13 million a year through sponsorship alone.
• Joe Rogan signed a deal with Spotify in 2020 for $200 dollars whilst still retaining all ownership and decisions for his content.
• Interviewing Donald Trump in 2024 had an undeniable influence on the result of the US election.

BEST MOMENTS

“It was just him in his basement smoking weed”

“The longer you fail, the more likely you’ll succeed”

“Elon Musk was his real big, big one”

“He is truly authentically him”

“Spotify secretly removed some of the episodes”

VALUABLE RESOURCES

Website

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ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

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