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One of the most popular podcasting formats is also one of the most difficult to get right. Interviewing ‘interesting’ people is something many podcasters try and fail at, so in this episode, Ash and Kane tell you how to do it right and reveal common mistakes.

KEY TAKEAWAYS

• There are already many highly successful interview podcasts in the space so it can be difficult to get fast growth and high monetisation, particularly as they don’t generally appeal to a specific audience.
• A plus side of this type of podcast is there is no ceiling, the opportunities are endless.
• You need top tier production to give yourself a chance in the space.
• Filming in person is essential to get your guest to open up for this type of podcast, to get the content that is good enough to set you apart from the rest.
• In person interviews give you more time to build rapport with the guest before the interview, and there is usually less of a time limit if you want to record for longer.
• You have to be a fantastic host, to be able to ask the best questions and to be an active listener.
• Ask the questions that the guest won’t have been asked before to get original content.
• If your show will primarily be on YouTube then you can vary your theme and guests as the YouTube algorithm will put it in front of the right audience. If you are doing audio only then you need to be more careful and have some cohesion among your episodes and serve your audience.
• Niche is more important if you want to monestise, if you don’t need to straight away then you can be a much more varied.

BEST MOMENTS

“There are a lot of very good ones out there already and it doesn’t appeal to a specific audience”

“Of those really big shows that just interview interesting people, none of them slack on production, they look like TV”

“In person is important and really high quality production, that’s an easy way to stand out online”

“If someone has been on multiple podcasts, do not do the story”

“Finding those (interview) gems is really difficult”

“If you want to monetise, niche is important”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

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