The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

In this episode, Ash and Kane have asked chat GPT to suggest contentious and debate worthy topics in the podcasting industry. From charging for podcasts to AI-assisted content, Ash and Kane give their thoughts and opinions on these after years of experience in the podcasting space.

KEY TAKEAWAYS

• Paywalls -vs- Free Content. Is it fair and does it work to put paywalls in podcasting?
• Are exclusive deals with platforms good or bad for the industry?
• What counts as too many ads in an episode?
• Are dynamic ads ruining the authenticity of podcasting?
• Should AI generated content and assisted podcast production be embraced?
• Should creators own all of their own content?

BEST MOMENTS

“I feel like you can only charge for content when you’ve earned the right”

“Creators that do the best are the ones that purely do it for the passion and the  love of the content and payment is a byproduct”

“The listener experience is the most important thing because they pay the bills”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Producing Meghan Markle's Podcast & Working for Spotify with Courtney Reimer  

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane reveal the things they wish they had known before they started podcasting. They share what nobody told them in the beginning and common issues many podcasting beginners face, giving advice to help you learn from their experience.

KEY TAKEAWAYS

• Video record all your podcast episodes from the beginning, you will wish you had these later on!
• Overestimating how much content you have recorded. There are multiple benefits to being ahead on your recorded content and it can impact quality if you are having an emergency record.
• It’s important to create content that works for you rather than trying to emulate other podcasts too much, authenticity is essential.
• Shorter episodes are easier to manage when you are getting started and allow you to publish more often.

BEST MOMENTS

“The issue I had is I didn’t record the video”

“Our worst habit is getting in front on content”

“I think we were trying to create content for other people when in the early days you need to create content for you”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Is podcasting expensive? Ash and Kane talk about why podcasting can be as cheap or as expensive as you like and share what is worth spending money on and what isn’t. It is 100% possible to podcast on a budget, and Ash and Kane explain exactly how you can do it!

KEY TAKEAWAYS

• You can podcast from home if you have the right set-up. You can even use existing tech such as your laptop and phone.
• Most shows are remote, it’s not necessary to interview guests in person and virtual guests keeps your costs down.
• If you are looking at interviewing a big name or someone that could elevate your podcast, it is worth spending the money to do it in person to make a personal connection.
• Editing and artwork are the key things you need to get right and potentially spend your budget on before looking at anything else.
• Think about how you spend your own time as well as your budget, you can outsource functional but essential tasks like editing whilst you focus on more high value tasks, such as guesting on other shows.
• Generally it isn’t advised to pay for guests.
• If a good guest will x5 or x10 your listens, then save this guest for when you have already built up some listenership.

BEST MOMENTS

“Your biggest cost is production and studios generally speaking”

“You can get a mic, stand and ring lights for less than £150”

“Travel costs and your shooting costs are expensive but they’re definitely worth it for that personal connection”

“The CEO doesn’t do the customer service but it doesn’t mean it’s not an important task, it’s a functional task someone else can do”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane discuss the steps you can take to revive your podcast. They start by asking you to evaluate your why and consider its strength. They then discuss how you can use guests and utilise simple things like titles to revive your podcast and get it performing again. They also share why relaunching is essential to reviving a podcast and how to do this successfully. 

KEY TAKEAWAYS

• What is your why? Do you still want to do the podcast and are you doing it for the right reasons?
• Evaluate your production, are your titles and thumbnails good and what are the first 30 seconds like?
• Click through rate and attention should be your focus. How many people are clicking on your content and how long are they staying?
• Your first 30 seconds are for people who don’t know you yet, as are titles and thumbnails. These are to grab attention and make people want to listen.
• SEO is very important for the audio side of your podcast, think about your show notes and titles and if these can be improved.
• If you are an audio only podcast then outside promotion is essential, like being interviewed on other podcasts.
• Anyone who is struggling should do a relaunch!
• Go back to basics, make your content better through research and tools to see what questions your audience wants answered in your niche. 

BEST MOMENTS

“Go back to your why, make sure that it’s strong”

“Click through and retention, that’s all you should care about”

“Everything you do should be for someone who doesn’t know you yet, doesn’t like you yet, doesn’t have much of an attention span”

“There is a lot of outside promotion when it comes to audio”

“Put effort into campaigns and launches, don’t just go through the motions”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

How to Launch a Number 1 Podcast Part 1 & 2: 

https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1

https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane give a quick overview of the 12 hour ban on TikTok in the U.S. They share the reasons behind the U.S. doing this, why there was then a U-turn and the impact TikTok has had on the content space and social media landscape.

KEY TAKEAWAYS

• TikTok was banned by Congress, they called it a propaganda machine and said it was being used by China to spy on America.
• There are some conspiracies that say Congress sought to gain from banning TikTok as they hold shares in American competition.
• TikTok has transformed the social media landscape, they are being copied across multiple platforms, including YouTube releasing shorts and Instagram reels.
• 39% of American businesses state TikTok is essential to the running of their business and over 7 million companies rely on it for marketing and sales.
• It’s important as a creator to be across platforms as there are variables in their performance, you need to be in the right place at the right time to benefit.

BEST MOMENTS

“Congress banned it, they said it was a propaganda machine”

“Everyone is copying TikTok now”

“TikTok has become the number 1 search engine for gen-z”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane talk about Spotify’s new partner programme. They give the lowdown on how the programme will work for monetisation, the thresholds they will put in place and how it compares to other platforms. They also share other ways you can monetise that may be more worthwhile.

KEY TAKEAWAYS

• The creator will get 50% of the revenue for ads if they meet the listener threshold.
• To access the programme, you will need at least 10k streamed hours on Spotify and 2k unique Spotify users a month. This is a much higher threshold than other platforms.
• It’s easier to monetise on YouTube, you need half the amount and have a year to achieve it and also get paid more!
• Direct sponsorships should make you way more money than something like this programme, this should be for supplementary income.
• Spotify has also introduced a feed which will be great for discoverability.

BEST MOMENTS

“Creators get 50% of revenue for ads sold”

“YouTube is also significantly easier to become eligible needing 4000 streamed hours in the last year and 1000 subscribers”

“You’re getting maybe £10 CPM but you have to get ridiculous numbers to get there in the first place”

“One thing Spotify have introduced that is good is discoverability”

“Podcasters want two things, listeners and money”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane talk about why you should start a podcast in 2025. They share the many reasons you should be podcasting in 2025, including what's new, the best way to leverage AI in your podcast and the unique things you can do to make your content more discoverable.  

KEY TAKEAWAYS

• On video platforms, the quality of content and its performance with the algorithm is becoming much more important than follower numbers and subscribers.
•  It used to take multiple years to become notable on social media as you have to have a large audience before you got noticed, now you can get noticed first with great content and the numbers follow.
• When it comes to monetisation, the quality of the listener is just as important as the audience size.
• A new show gives you the opportunity to build your audience based on your initial content. Older shows may struggle with a mix of audience feedback which can impact their reach to new listeners/users.
• Whilst your content should always put your audience first, there are small things you can do to help you with the algorithm at the same time, like your titles and thumbnails.
• Most podcasters are using AI in some capacity. One of the best ways to use it is for research, but it can also be used on small tasks to free your time to be spent on the more important elements and get more creative.
• AI tools are being incorporated into more and more software, making production and the tasks associated with creating a podcast quicker and easier.
• Year after year, more money is being pushed into podcasting, by 2032 it’s predicted that the podcasting industry will be worth 130 billion to 250 billion.

BEST MOMENTS

“What is becoming less important is follower numbers and subscribers”

“You can post a video, and it will show it to whoever it thinks should see it on the for you page ”

“There’s actually a bit of an advantage if you’re just starting out”

“Make it for the audience, not the algorithm”

“The first 30 seconds, as well as the title and thumbnail of a YouTube video, is more important than the rest of the content in terms of getting in front of people”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane talk about how they managed a difficult period over the past few weeks where they were unable to record new episodes. They give tips on how you can plan for unforeseen circumstances and keep your podcast consistent when life happens and you can’t press record!

KEY TAKEAWAYS

• It’s better to rerelease old episodes than to not release anything at all. Look at episodes that are still relevant or that performed particularly well.
• When re-releasing old episodes, ensure you communicate this to guests in the show notes to avoid any confusion.
• If you need to take a break from recording, you can also upload podcasts where you have been interviewed as a guest.
• A feed swap is another way to release content without having to record anything. It also gives your show a new platform for potential listeners.
• Batch record episodes ahead of time to avoid having to stray away from your release schedule. 

BEST MOMENTS

“Top tip, go to expos, it’s a great way to just network”

“Your downloads are gonna take a dip over the Christmas and New Year anyway so you don’t want to put your best content out there”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Join Ash and Kane for a Q&A from the Podcasters Podcast private community. They share questions from podcasters ranging from how to grow your podcast and credibility to sponsorship. They also discuss podcasting launches and relaunches and what impact having a number 1 podcast has on your podcasting journey.

KEY TAKEAWAYS

• When speaking and negotiating sponsorship, try and get more episodes in the deal. This not only generates more income but saves you time as you will need to negotiate with less sales reps.
• To climb the charts, network with podcasts in your niche in the view to get interviews. You can then capitalise on each other’s audiences.
• Whilst it’s easier to go viral on TikTok, Instagram offers the best ‘shop window’ to convert your audience to clients and more.
• How you launch your podcast can be pivotal to your initial growth and performance. Head to the Podcasters Podcast Launch episode here: How to Launch a Number 1 Podcast - Part 1

BEST MOMENTS

"On average it takes 7 touch points to make a buying decision”

“There’s not an easier platform to go viral on than TikTok”

“You’re going to get better sponsors, you’re going to get more recognition in your specific industry, get better guests on your show, it’s social proof that you’re a number 1 podcast”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a rerelease of a previous great episode! Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

There are many opportunities to be found in podcasting, and in this episode, Ash and Kane highlight the ones you may have not thought about or considered. They give advice on how you can leverage these opportunities including for financial gain and also how podcasting presents unique ways to get recognition and endorsement.

KEY TAKEAWAYS

1. Books and publishing
2. Speaking gigs
3. Access to people
4. Unique relationship building
5. Recognition, credibility and endorsement
6. Live Shows
7. Business Opportunities

BEST MOMENTS

"Would you like some cash to write [a] book and we publish?”

“People get opportunities from their guests”

“We’ve had people with smallish audiences and then done live shows and sold out”

“If you have a high bracket audience, people will pay to be on there”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices