The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ben Askins joins Ash and Kane to discuss how he created and sold a luxury digital marketing agency and his journey to becoming a viral content creator with 1.5 million followers in just 18 months. He shares insights and experiences regarding content creation, tackling topics from the challenges of handling viral growth to the effects of social media on politics. He also gives his perspectives on business, management, and the future of green technology.

KEY TAKEAWAYS

• Building a luxury brand requires a different approach as direct outreach doesn't work; instead, focus on inbound marketing and making brands want to approach you.
• Content creators can get locked into their audience's expectations, forcing them to maintain certain viewpoints even if their actual opinions evolve.
• Personal branding should be broader than your business niche. Ben's content about management helps his green tech company by opening doors through his influence.
• The most relatable content often performs best, so stories about common workplace frustrations resonate more than extreme scenarios.
• Growing a successful content following doesn't require fancy production. Ben's simple setup of talking to a camera against a blank wall generated 750 million views!
• When starting a business young, many will be patronising until you hit a tipping point, then they'll claim your success was obvious or lucky.
• Social media has completely changed the way we consume information, Ben's content sometimes gets more views than traditional news outlets, proving the shift in media influence.

BEST MOMENTS

"We were very good at hiring good people to kinda help us out as we knew nothing we couldn’t kid ourselves we could do it on our own”

"There is a snobbery to luxury, and what I mean by that is you can't show you're too keen."

"I get branded like a career expert and HR expert. I'm not that. I just a lot of all the knowledge I have is on a sort of practical level."

"I think content creators sit between... celebrities and in the sense of like, I think content creators people feel a more of a personal connection to in a lot of ways."

"Either at some point as a country we're either going to be selling the tech or purchasing it. That's just a fact."

"I love that about social, the fact that people can monetise things they absolutely love. I think that's got to be good for the world and society in general."

VALUABLE RESOURCES

https://www.linkedin.com/in/askinsben/

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane give an overview of podcast sponsorship numbers in this episode. They talk about what you need to pay attention to as a podcaster and give some essential tips on how to leverage stats for your benefit.

KEY TAKEAWAYS

• The longer the ad read, the better it performs for sponsors on podcasts. The longer you talk about the sponsor, the better the ad performs for them
• Host-read ads perform better than host-endorsed ads. What this means, is allowing hosts to creatively work with brands on the sponsorship read, rather than just reading a script, is to the sponsor’s benefit. It will perform better.
• A longer deal with a sponsor, of a minimum period of 8 weeks, will perform better. You can use this stat to your advantage when negotiating with sponsors.

BEST MOMENTS

“The longer you talk about them, the better it (ad) performs”

“Almost all advertisers only reach 25% of all monthly podcast listeners”

“Really big shows skew a lot of this data”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash is joined for a second time by Paul, a podcast host coach as they review the Podcast Show ‘Women. Work. Wellbeing.’ by Zoe Haydn Jones. They look at titles, artwork, general content and of course, the hosting skills of Zoe too.

Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach

KEY TAKEAWAYS

• If you can’t tell what a show is about from its name, then it isn’t a good name.
• Punctuation can potentially impact SEO, keep this in mind when choosing a name.
• It’s important to get artwork right, it’s most people's first impression of you and the show. If you only have a small budget to get started it’s worth paying a designer to create good artwork for your podcast show.
• Keep your podcast intros short and to the point.
• If you can make your guest feel comfortable, you will get the best content out of them.
• Don’t be frightened of silences when interviewing, there is a tremendous amount of power in a pause and if you are worried the silences are too long you can always edit post record.
• Your audience wants to get to know you and you want to build a relationship with them, if you can create small moments of personal connection whilst still interviewing this can build a picture of who you are as a host and a person.
• The first part of a podcast title is the most important.
• Rather than using prerecorded generic intros and ads, rerecord and talk to your audience each time, this will make an ad or call to action sound and feel more genuine and authentic.
• Record an episode specific intro post-interview, you can tease the content that is about to come whilst building anticipation and interest.
• A bit of interview preparation can go a long way, it can stop you waffling and make your delivery as a host and interviewer more sleek. 

BEST MOMENTS

‘I actually quite like the name it’s clear about what it’s about and that’s the main thing with names’

‘If you’re going to spend money on something spend it on artwork, it’s important it looks good because that’s the face of your show”

“All the shows I listen to are very quick to get to the content”

“Part of interview technique is not talking all the time, listening and not being afraid of those silences”

“Be more specific with the things you learned, and marvel at your own podcast more”

"Generic is a lot less likely to catch someone's attention"

VALUABLE RESOURCES

https://podcasts.apple.com/gb/podcast/women-work-wellbeing/id1632625036

Previous Episode with Paul: https://omny.fm/shows/the-podcaster-s-podcast/paul-the-podcast-host-coach

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane have crowned this as one of the best episodes they have made, full of valuable knowledge from serial entrepreneur, bestselling author and international speaker Daniel Priestly. Daniel shares his thoughts on the state of the UK right now, where you can find the right opportunities as an entrepreneur and content creator and how to become a key person of influence. He also talks about why business brands are dead, his experience of being interviewed on Diary of a CEO and his blueprint for turning your audience into customers.

KEY TAKEAWAYS

· From getting better advertising results to hiring talent, creating a personal brand for a business is one of the essential ways to make your business run better. This was the initial reason Daniel started guesting on podcasts.

· Daniel has been given more speaking opportunities since appearing on Diary of a CEO and has been able to increase his speakers fee too.

· Daniel reveals he would have paid hundreds of thousands to appear on Diary of a CEO because it generated millions in revenue. His Score app gained 9,000 monthly trials, Dent saw hundreds of sign-ups, and he sold 30,000 extra books.

· Daniel believes Dubai represents a modern "frontier city" where ambitious entrepreneurs can thrive without tax constraints. He admits if he were 25 again, he'd "murder it in Dubai" working 80-hour weeks to build wealth quickly.

· Drawing from his 15 years running Dent Global, Daniel argues that entrepreneurship can't be taught through traditional education it must be learned through hands on experience.

· From his extensive podcast guest experience, Daniel has learned the crucial importance of hooking listeners in the first 30 seconds. He intentionally front loads his accomplishments and value proposition rather than giving slow biographical intros.

· Daniel still runs private dinner parties to bring together high level connections, people will attend just to meet other guests even if they don't know the host. This is his hack for becoming a key person of influence!

· Based on his analysis of modern business, Daniel thinks AI will handle functional tasks but can't replicate the human ability to make things happen that wouldn't otherwise occur, which he believes is key to future success.

· From growing multiple successful companies, Daniel advocates using "campaigns" rather than niches - pointing to Nike's evolution from running shoes to multiple targeted campaigns as the model for how businesses should grow and expand.

BEST MOMENTS

"Because of technology, you can build a network at scale of tens of hundreds if not millions of people, where people like and trust you because of things like podcasts”

“I don’t think entrepreneurship can be taught”

"Small businesses do very very well targeting the top 1%"

"Growing your personal brand just makes everything else easier"

"Business brands don't work anymore... Elon Musk has burst into the car industry and Tesla's worth more than the entire industry combined as a market capitalisation. He's been able to achieve his growth with minimal amounts of debt relative to other car companies."

"The most patriotic thing you could do is leave [the UK] because it sends them a signal - you lost me, you crossed the line, and then they dial it back."

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Kane and Ash examine the many types of companies that are ideal for podcast sponsorship, including established brands entering new markets, businesses with high-value target customers, and those unable to advertise on traditional platforms, as well as touching on the importance of brand awareness for high-ticket items and the potential for partnerships.

KEY TAKEAWAYS 

• Established companies looking to penetrate new markets often seek partnerships with creators who are seen as thought leaders in those spaces. This helps build brand awareness and credibility among new audiences.
• Companies with high-ticket items, such as gold bullion or specialised software, benefit from podcast sponsorship as it allows them to reach decision-makers who require multiple touchpoints before making a purchase.
• Certain industries, like CBD, crypto, and gambling, face advertising restrictions on many platforms.
• Podcasts provide an alternative avenue for these brands to reach their target audience effectively.
• Companies launching new products often allocate advertising budgets for promotional campaigns.
• Targeting these companies during key times, such as Black Friday or Christmas, can lead to fruitful sponsorship opportunities.
• As businesses increasingly seek to build personal connections, partnering with influencers who have established personal brands can be a strategic move.
• A partnership approach allows companies to tap into existing reputations rather than building their own from scratch.

BEST MOMENTS

"If you've got a large company... finding a creator in that space who's seen as a thought leader is a really, really good way of doing that."

"Companies with high value target customers... often softwares, they make great sense for podcasting because..."

"You can't run Facebook ads for somebody to go, hey, do you want to buy blocks of gold?"

"If you know a company has a product coming out... then that could be a great person to target because they'll have budget ready to go."

"I think more of that will happen with those big companies that don't have a personal brand behind them."

VALUABLE RESOURCES

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Join Ash and Kane in part two of a two-episode series, based on a recent LinkedIn post where they asked for the best tips and advice from podcasters and content creators. They discuss and dissect some of the answers and give their own expert advice too.

KEY TAKEAWAYS

·       Link previous episodes in your show notes, particularly if they are related to what you are talking about.

·       Create a process checklist for episodes, to ensure you don’t miss any steps and create a seamless production process.

·       Find practical ways to combat your imposter syndrome or anxieties around podcasting, this is one of the biggest things that hold podcast hosts back.

·       Merchandising can work if you already have a large audience but not if your audience is small, you have to also consider the quality of the merch you put out.

·       Creating a verbal hook in the first few seconds of a YouTube clips is essential, you can then create a start, middle and end structure to the video, this will help virality

·       When you are creating clips, it is useful to ask for an outsider's perspective to choose as you are too involved in the process and may pick something that needs more context.

·       A good habit to build is to travel with some equipment, so you can take advantage of any podcast opportunity.

·       People are very generous with their time when it comes to podcasting, don’t be scared to reach out to people. Podcasters who are successful are also audacious and have no shame in asking for what they want.

BEST MOMENTS

"I do love spreadsheets!”

“It’s undeniable that the first 1-2 seconds is the most important thing, but don’t neglect the rest of it”

“It’s a good habit to travel with some equipment”  

“The people who consistently do that massively outperform everyone else”

VALUABLE RESOURCES

Fight Imposter Syndrome and Stop Procrastinating With Mindset Coach Paul Sheppard:

https://omny.fm/shows/the-podcaster-s-podcast/interview-with-paul-sheppard

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

In a recent LinkedIn post, Ash and Kane asked for the best tips and advice from podcasters and content creators. In part one of a two-episode series, they discuss and dissect some of the answers, giving their own expert advice along the way. 

KEY TAKEAWAYS

• Ask yourself, before changing anything about your podcast. Is this going to make the experience better or worse for your listeners?
• Figuring out who your listener is helps you create the right content and find your niche.
• Be really clear about what it is you want from your podcast, why are you creating it, what is your why, who is listening to it, who is it for?
• As a host, you need to be actively listening to your guest, don’t rush them through questions and make sure you are creating a conversation that flows.
• When interviewing, always consider the questions your listeners would want to be asking the guest right now, you are interviewing for them.
• Collaborate with your competitors!

BEST MOMENTS

"Keep your listener in mind when creating content”

“Too many people can’t articulate what it is, who it’s for, why I’m listening”

“Be part of the conversation and actively listen”

“Collaboration over competition all day long”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane give their key takeaways from the recent podcast interview of Donald Trump on the Joe Rogan Experience. They discuss Joe’s techniques as podcast host, the things Donald Trump does well as he is interviewed and why this could well be the first podcast episode ever to swing an election result.  

KEY TAKEAWAYS

• The interview is pure promotion for Donald Trump with the election happening next month.
• Joe didn’t challenge Trump as much as he has previous guests on the podcast.
• This could have been one of the first times Joe has used his huge podcast platform to influence others, politically.
• A podcast interview is a strong piece of political campaigning, if the host is onside with the candidate, there are minimal interruptions and arguments.
• There is clear evidence that YouTube is treating this podcast interview differently to other content, throttling its exposure and essentially shadow-banning it.

BEST MOMENTS

"He did a million views an hour for his first day and a bit”

“I think this is one of the few times Joe is using his platform for influence”

“I genuinely think he is using his influence”

“If you are uninformed you are like, Joe agrees, that’s my opinion”

“A lot of journalists lie about their agenda and try and pretend they aren’t biased”

“This will be the first podcast that has swung an election”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane outline the ways you can monetise your podcast guests. They also talk about how you can make money from being a podcast guest yourself and why podcasting gives you unique opportunities to monetise as well as build your network.  

KEY TAKEAWAYS

• Being a podcaster allows you to speak to people more easily. People are more willing to talk with you.
• Ask your guests to introduce you to the best people they know, they will recommend good people and will also help make the connection.
• Referrals from guests as well as being shown to their audience are two major ways you can build your network, audience and your client base too. All creating monetisation opportunities.

BEST MOMENTS

"One of the things you unlock when you have a podcast is the ability to get somebody in a room easily”

“Some of the best interviews we have had is where another guest has introduced us”

“All these doors that open, just through the guests”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane put AI researching capabilities to the test in this episode! Ash uses AI to generate some interview questions for Kane about podcasting, entrepreneurship, business and more. Kane talks about why he switched to podcasting from a Law degree, what he would sacrifice for his business and his perfect hack for mastering work/life balance as a entrepreneur!  

KEY TAKEAWAYS

• If you have a guest that you don’t know a lot about, used in the right way AI can be a helpful research tool.
• Kane went from completing a Law degree to a career in sales. The harsh realities of what it would eventually take to make the money he wanted and the high level of competition meant that sales was going to be a better option!
• Meeting Rob Moore whilst working at Costa, gave Kane a glimpse of what he wanted his future life to look like, the £500 tips from Rob and his supercars were impressive!
• Working with Rob Moore gave Kane his first knowledge of Podcasting and shaped how he viewed the industry.
• If you want to be successful, then you have to make sacrifices and spend the time doing it. If you don’t other people will and they will get the opportunities.
• Dating can be a challenge for any entrepreneur, it can be difficult for another person to understand the passion they have for their business and why they dedicate so much of their energy and time to it.
• Kane’s first sale for the podcasting agency was 10k, it is still one of his proudest achievements.
• Everything is a people business, Kane attributes so much of his success to his ability to build relationships and work well with people.

BEST MOMENTS

"All I wanted to do was make money so I pursued a job in sales”

“On a podcast, he (Rob Moore) will ask the really difficult questions which I think is where the best content comes”

“We have a shared vision so I feel like we’re socialising even If we’re talking about business, goals, future”

“On my hierarchy of values, nothing is higher than my own goals”

“Everything is a people business”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices