The Podcasters Podcast

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Kane is joined by Alex Sanfilippo to give an update on podcasting. Looking at current data, Alex and Kane talk about what is happening in podcasting including current active podcasts, download numbers, trends in audiences and more. They also talk about the failure rate of podcasts and what things you can do as a podcaster to ensure you aren’t in the 99% of podcasts that fail.

KEY TAKEAWAYS

• By tracking through Google trends, Alex can see that the hype and buzz around podcasting remains very high.
• Less people are podcasting which means more opportunities for existing and new podcasters.
• As a podcaster, accountability matters, this doesn’t have to be financial it can be in the form of a group or community, to help you stay on track and remain consistent.
• The 100th episode tends to be a magic number in podcasting, it’s when a show generally starts to yield big results.
• There’s a 94% failure rate for podcasters hitting the 100th episode mark and it’s as high as 99% if the data is based on releasing less than 3 episodes.
• A niche podcast isn’t a reason for failure; it’s actually a reason for success. The internet has made the world smaller, being niche is powerful. 
• Podcasts are worlds apart from social media, people listen to a podcast when they are seeking out something, from knowledge to laughter.

BEST MOMENTS

"The industry buzz is still really high”

“We saw the number of active podcasts drop a lot”

“So many of us are preconditioned by social media…but it’s not the same as listening to a podcast”

“The reason it takes 100 episodes is because most of us, get better by 1% every day”

“Most podcasts don’t monetise, most don’t understand how valuable their audience is”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Ash and Kane explore why podcast ads are outperforming traditional channels and how both podcasters and advertisers can capitalise on this. Learn about maximising sponsorship opportunities, crafting effective ad messages, and leveraging the unique advantages of podcast advertising. From the power of micro influencers to the importance of trackable discount codes, Ash and Kane explain the key factors driving success in this £4 billion industry.

KEY TAKEAWAYS

• Don’t sell features or benefits, sell the outcomes and transformation
• Podcast ads have a better return than many more traditional advertising channels, which is why it has so much focus right now.
• The £4billion ad spend in podcasting comes from the same top 20-30% of companies.
• Discount codes and deals are essential when working with a sponsor to make things trackable. It means if they sign up from a different channel, they will still use your code and it will be attributed to you.
• Podcasters or micro influencers, are better at converting, so for marketing spend it makes sense to use them.
• Letting small podcasters have creative autonomy over and add makes it more authentic to their audience.
• One of the theories behind podcast ads converting so highly is due to the way the content is consumed. It is consumed passively whilst doing other things and in doing this, individuals generally listen more and retain information and the ad more.
• Podcasters know their audience incredibly well so they can contextualise and tailor the advertising for them.

BEST MOMENTS

"You can sponsor a podcaster and get huge leverage”

“You can see why these companies are doubling their ad spend”

“It all adds to its credibility”

That is the ultimate form of advertising, it’s fun but it’s memorable and the brand gets paid beyond when it’s paying”

“You can contextualise your advertising”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane explore the different ways AI influencers and AI content creators are making money. None of these ‘creators’ are real but they are all making real money! Find out what’s happening in this space and the proof that there is no such thing as being too niche!

KEY TAKEAWAYS

• There are AI influences that are making 10 million dollars a year!
• AI is even creating music and it’s not always easy to tell.
• There are less tech companies on the FTSE 100 now than 10 years ago! People aren’t innovating.
• There was AI being developed over 20 years ago in the form of AI news anchors reading the news.

BEST MOMENTS

"Riverside are really making a stand on AI editors and making them good”

“There’s a robot with tits and it’s all putting you to shame”

“It doesn’t matter how good the music is I’m not listening to a robot country song”

“This was on national television years before ChatGPT was released”

“You’re never too niche, that’s the lesson”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane talk about why The Podcaster’s Podcast was created, the value it has provided for the agency and why they love podcasting. They also talk about their highlights of creating the podcast including their favourite episodes and interviews.

KEY TAKEAWAYS

• After running the biggest podcast agency and recognising podcasting is the best content to get leads, Kane decided to create the podcast. 
• Podcasts have much more valuable audiences and engaged audiences -vs- social media like TikTok
• It’s a good feeling to be recognised and valued as a podcaster.
• Getting an inbound lead for sponsorship with Riverside was a big high point for Ash and Kane on the podcast.
• Any time there has been an episode where there’s been more laughter than knowledge, they know it will do well with reviews and stats, because of the good energy it projects.
• If you aren’t enjoying your content and creating, it will show, you need to try and find that joy in your podcasting journey again.

BEST MOMENTS

"That level of buy-in to a creator is completely different”

“We then asked questions we were genuinely curious about…because we were finding out at the same time as everyone else”

“Energy is everything, it’s one of those woo, woo intangible things but if you feel confident, excited, if you love it, everything flows better”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

So you’ve secured your sponsor, what do you do next? In this episode, Ash and Kane outline what to do once you have secured your podcast sponsor and discuss contracts, scripts, remaining authentic, sales and more!

KEY TAKEAWAYS

• Ask your sponsor, what is it they want you to pitch, is there anything new they want you to focus on for example?
• Think about the tone of the ad you want to put in your episodes, where will it naturally fit and what angle works for your content.
• It’s good to have features and benefits in your ad read for your sponsor, but scripts can feel unnatural and unauthentic.
• Larger companies will usually write up their own contract for you to sign, ensure you read through it and understand it properly before signing.
• Ensure you work with the sponsor to decide whether they want dynamic or baked-in ads and if they have preferences for where in the episode the ad appears.
• Be clear on what their expectations are from the partnership, is it purely brand awareness or is there a target of sales they are looking at.

BEST MOMENTS

"What do you want us to pitch?”

“People have a much better bullshit detector than you think they do”

“Get some sort of discount code, some urgency or scarcity…anyone who wants to get sales from it there needs to be an incentive”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane interview Adam Stott, a football content creator who shares his experiences from The United Stand to launching Forever United TV. Adam discusses the challenges of growing a YouTube channel, confronting online trolls and negativity, and the reality of being a full-time content creator. This episode is essential for budding YouTubers and content creators, providing genuine knowledge about digital content creation and the football media world.

KEY TAKEAWAYS

• Creating a thriving YouTube channel demands relentless dedication, with Adam broadcasting daily and pushing through holidays to sustain viewer engagement.
• The shift from conventional media to social platforms is reshaping football content, with genuineness and interaction becoming pivotal for success.
• Handling online trolls and hate is an inescapable aspect of content creation, you have to build resilience and find a supportive community to survive.
• YouTube earnings can provide a viable income for creators, but expanding revenue streams through sponsorships and collaborations is a more viable and consistent way of making money.
• Grasping and bonding with your audience is essential for your success as a creator, as it nurtures a sense of belonging and devotion among viewers.
• Content creators must brace for the impact on their personal lives, including relationships and work-life balance as the job requires a lot of attention around the clock.
• Sincerity and innovation are crucial for standing out in the packed YouTube space, with Adam stressing the significance of staying true to yourself and remaining authentic.
• The transition from structured, scripted content to unfiltered reactions is steering viewer preferences, particularly in football-related content.

BEST MOMENTS

"I stream 24/7. I don't have a day off. That's my commitment. I have to work holidays, so I'll go on holiday and I'll be live streaming three times while I'm on holiday."

"You're part of people's lives as a YouTuber. They rely on you so much. Like if I said to my subscribers, I'm going to miss this evening stream. Then we got it. That'd be absolutely, that'd be devastating."

"TV is dead. TV is dead. Like no one watches it, I can't remember the last time I actually put BBC one on apart from the Euros."

"If you know the space and you know how to manipulate it and you know how to work it, it's incredibly lucrative."

"Be original. Be you. Be original. Don't change. Don't follow. Take the tips, but be you."

"You can't polish a turd. You can have all the bright lights, the best cameras, best editor in the world, but if you're not comfortable and you're not confident in yourself and what you're doing. It ain't going to work."

VALUABLE RESOURCES

https://www.youtube.com/channel/UCuaRQTP2datF13IbNrtwLDg

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane answer questions from their podcasting community. They talk about how to manage a video launch of an existing podcast, approaching sponsors and the best time to interview top guests when launching your podcast.

KEY TAKEAWAYS

• If you want to launch a YouTube channel and you already have an established podcast, focus on your existing community and ways you can directly direct them to your channel when it launches for engagement.
• After the initial support, don’t feel like you need to push your audio audience into your videos. If you are trying to move/convert audiences instead focus on your social following.
• When looking for sponsorship, work backwards. Who do you think would sponsor your podcast and what would they be looking for?
• Brands don’t always recognise how valuable podcast audiences are and how engaged they are with the host but you can use stats to back this up when pitching.
• If you get a big name guest, don’t question it, just take the opportunity and interview them. Don’t put it off or mess them around and wait until you feel you are more ‘established’.

BEST MOMENTS

"I don’t watch podcasts, I listen to podcasts and there’s people that do the opposite”

“Tiktok to YouTube probably works better than Tiktok to audio”

“I know I have a valuable audience, I know they trust what I say, I know they’ll buy what I tell them to buy”

“You’ll have high growth between episodes 1 and 10, in your ability”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane combat some of the biggest challenges podcasters face in this episode. They talk about how to manage your time as a podcaster, monetisation, how to get guests, how to eliminate common tech problems and how to ensure you have niched your podcast down effectively.

KEY TAKEAWAYS

• Create a bank of content, so if you do find yourself with less time you can still put out episodes.
• You can use AI to give you content ideas or you can use your audience by asking what they would like to hear.
• Not having enough of a niche. Think about your strategy or/and your demographic and niche down as much as possible.
• A spreadsheet is a good way to organise researching and contacting guests, you can keep track of when and how you reached out to them and all info needed and continue to use the same sheet when a guest is on your show.
• Recording in a studio can make the whole process more enjoyable for you as a host but also eliminates tech problems.

BEST MOMENTS

"What we have found works is a niche within a niche”

“If you wanna podcast and make the biggest impact, have the biggest views, probably make the most money and enjoy it the most…do it in a studio”

“Monetisation is the biggest challenge”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Whilst AI and similar tech have made a lot of promises, they mostly haven’t lived up to podcasters' expectations. In this episode, Ash and Kane talk about the technology they wished existed in the podcast space and invite anyone who is creating similar tech to reach out to them.

KEY TAKEAWAYS

• A tool that could convert podcasts into different languages, dubbed, but in the hosts voices.
• A podcaster bot. A podcast, brand or person specific AI, to create a ‘bot’ that your audience can use instead of contacting/speaking to you directly.
• Quality laptop cameras and microphones.
• A stock market for podcasts where you can invest in creators.
• VR podcasting.

BEST MOMENTS

"Boring, that’s not the future, these might be”

“That software would be unbelievable”

“A bot that we could put in the community so that when people ask us questions it just answers it”

“How are you spending 3k on a laptop and the camera is like a fucking potato, how is it that bad”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane talk to podcast expert Alex Sanfilippo from Podmatch. Alex gives an update on key podcasting metrics with his podcasting industry report and talks about podcasting and trends. They also discuss what makes a ‘real’ podcaster and Alex reveals the stats behind how many hosts are calling it quits!

https://podmatch.com/report

KEY TAKEAWAYS

• The words podcast and podcasting have been trending among podcasters and those in the industry at the highest rate ever seen
• People looking for the community aspect of podcasting may be contributing to the upward trend of podcast / podcasting as a search term
• Podcasting activity drops over the summer months but recording a ‘bank’ of episodes means you still have content to release over busy life periods
• Almost 600 podcast hosts quit every day in podcasting
• Actively established podcasts are those that have over 100 episodes and are consistently releasing content. These can be helpful to track different metrics in podcasting and these shows are also getting 95% of all podcast listeners
• Consistency is essential for podcasting success, it’s about building your show into your listeners' habits and lives.

BEST MOMENTS

"People are looking for the community aspect [of podcasting]”

“If you want to take summer off, take summer off but have your content ramped up and ready to go”

“The data shows so few people make it in podcasting”

“There’s 8% of shows getting 95% of the listenership”

VALUABLE RESOURCES

https://alexsanfilippo.com

https://podmatch.com/report

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices