The Podcasters Podcast

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Today, Kane and Ash discuss the topic of how to monetize a podcast without actually having one. They delve into two main strategies: being a guest on other podcasts and sponsoring podcasts. They emphasize the importance of building credibility and trust when being a guest on shows, highlighting the potential for exposure to specific audiences. 

KEY TAKEAWAYS

• Being a guest on podcasts can help reach specific audiences and build credibility, but may not directly lead to high-ticket sales unless the host has a strong background and authority.

• Sponsoring podcasts can be effective if done right, with a focus on partnering with trustworthy hosts and targeting episodes with high-profile guests for better returns.

• Negotiating sponsorship deals based on industry averages may not always be the most effective approach; understanding the value of genuine endorsements and partnerships is crucial.

• While monetizing without a podcast is possible, having your own show can enhance the effectiveness of guesting and sponsoring strategies, providing additional touchpoints for audience engagement and trust-building.

BEST MOMENTS

"A lot of people like Daniel Priestly will not have their own podcast, but just be a guest on other shows. Doing that is great to get in front of a specific audience."

"The return on investment from the few shows I know that do that and do it well, all of their sponsors make a good return."

"If being a guest once or sponsoring a show for 10 episodes and it's a good partnership, I feel like that's going to have a better return."

"One thing to add as well, just to wrap it up, is both of these things are even more effective if you do have your own podcast."

VALUABLE RESOURCES

Website

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Kane is interviewed on The Networking Spark podcast by Jess White in this episode, all about his podcasting journey. Kane talks about how he has quickly risen to prominence in the UK podcasting industry, sharing his knowledge on all things podcasting, networking and his pragmatic approach to business and personal growth.

KEY TAKEAWAYS

• Networking is crucial for success in podcasting and business. Kane's major career progress came from connections he made along the way.
• Confidence can be faked until it becomes real. Things like volunteering to go first and repetition can help overcome nervousness in public speaking.
• Niching down is essential when starting a podcast or business, there's potential for massive growth by sticking with it long-term.
• Flexibility and adaptability are key when interviewing high-profile guests on your podcast, sometimes you have to make things work in less than ideal conditions, perfect doesn’t exist.
• The opportunity you're in can be more important than your ability so choose industries with higher earning potential if financial success is a goal.
• Collaboration with other podcasters and content creators can help grow your audience and open new doors.
• Don't stress about long-term plans instead focus on incremental improvements and see where it takes you.

BEST MOMENTS

"I haven't had the Sunday feeling in like three years."

"Having confidence and pretending to have confidence is the same thing. Nobody knows."

"I probably have more millionaires in my phone book than most people just have people in their phone book."

"Your network is your net worth."

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

In this episode, Ash and Kane walk you through several proven strategies for using social media to grow the reach of your show.

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

In this episode, Ash and Kane debunk common podcasting myths and answer questions on everything from sponsorship to the true cost of podcasting.

KEY TAKEAWAYS

• Brands don’t know you exist. You have to let them know about you, you don’t necessarily need high listener numbers for them to see potential, just a loyal following.
• What do your audience spend money on and what problems do they need solving? Then look for the brands that align with this and approach them for sponsorship.
• Interviews are good for building authority but solo content is where you build real rapport with your audience.
• It’s not difficult to get guests for new podcasters, most people's favourite topic is themselves and they are happy to be interviewed on your podcast.
• You don’t have to be the best speaker to podcast, but some speaking training can help you speak more confidently. Most podcasters have zero public speaking experience.

BEST MOMENTS

“What does your audience spend money on?”

“You don’t need tens of thousands of listeners to get sponsorship”

“There’s a lot of people that haven’t been asked to be on podcasts”

“How do you expect to build an audience without creating the content first”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane create the ultimate podcast in this episode! They talk about how to design and build  the perfect podcast show for you, from building on your unique knowledge to what would suit your specific audience they reveal the things you need to focus on to make a successful podcast in 2024.

KEY TAKEAWAYS

• There are three main ways you can niche down, by strategy, by demographic or both.
• The obvious content isn’t always the answer, try and make yourself stand out by being unique, even if it may at first seem like the boring solution.
• Think about SEO when titling, can you alter it to match your demographic and appeal to them?
• You can utilise AI as a jumping point to find titles and allow you to filter out bad ideas
• What is your audience already listening to, where are they consuming content? This is where you need to place your podcast and marketing.
• How can you build a community for your show and content, could you do in person networking events or would an online community work better for your demographic?

BEST MOMENTS

“Niche down, it’s actually easier”

“If you ask people our age where do you find podcasts a lot of them will tell you TikTok”

“I’d mostly do interview shows”

“I think with our age group, something community related would be pretty cool”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane explore podcast production with Josh Haines, the mastermind behind the hugely successful "Eventful Lives" podcast. In this episode, Josh talks to Ash and Kane about creating viral content, optimising YouTube channels, and building personal brands. From thumbnail design secrets to the art of crafting compelling titles, Josh shares knowledge that will transform your podcasting game.

KEY TAKEAWAYS

• Thumbnail design is crucial: Use enhanced headshots, level eye lines, and experiment with colours like hot pink to stand out.
• Craft engaging titles by focusing on keywords and adapting them for different platforms.
• Trailers are key to success: Spend 1-2 days creating a compelling 30-60 second trailer for each episode.
• Optimise YouTube descriptions with clear introductions and timestamps to improve discoverability and viewer experience.
• Build personal brands alongside the podcast by creating separate content and varying backgrounds for guest appearances.
• Maintain a backlog of 7-10 episodes, balancing timely content with efficient production.
• Keep podcasting fun by continuously learning new skills and celebrating small milestones to stay motivated.
• Be selective with content. Don't be afraid to not publish episodes that don't meet your quality standards or feel right.

BEST MOMENTS

"We've seen different responses from people. YouTube's now got AB testing on the thumbnails, which means you can upload three and send it out to different audiences and see how it performs."

"There's some words that sound amazing. Oh my God, that's the best word for this title. But it might be the word millionaire, for example, which would take up... nine characters."

"Keep it fun, keep it as fun as you can. There's different ways of keeping it fun... Even if it's an episode that I didn't really love... I know that I'm proud to put that out."

"We've actually set aside time to just focus on Dodge Whittle clips, not during the podcast... We've replicated the studio setup here... just to tee him up, to get him flowing."

Josh on YouTube growth: "YouTube's a game. That's all I've learned. It's like a casino. They give you a little bit and then you think you're doing really well, and then you might shot up two weeks later, and then you're back down."

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

In this episode, Ash and Kane explore the often-overlooked world of podcast websites and SEO with expert Aime from Studio Cotton. Aime shares her knowledge and thoughts on leveraging websites to boost podcast visibility, attract sponsors and enhance the overall listener experience. From SEO tricks to monetisation strategies, Aime, Kane and Ash give practical advice that could revolutionise your podcasting game.

KEY TAKEAWAYS

• A podcast website is crucial for brand ownership, SEO, and monetisation opportunities, allowing podcasters to fully control their online presence and offer additional value to sponsors.
• Effective podcast websites should include individual episode pages, guest pitching guidance, pre-recording information, and a guest media page to facilitate promotion and backlinks.
• For new podcasters, starting with a simple platform like Squarespace can be a cost-effective way to begin building an online presence and attracting potential sponsors.
• Podcasters with 5,000+ downloads per episode should consider investing in a more comprehensive website to leverage their audience for sponsorships and affiliate marketing.
• Well-structured show notes are vital for SEO, focusing on specific, literal descriptions of episode content rather than marketing fluff or repetitive information.
• Transcripts, while good for accessibility, may not be the best solution for SEO; concise, targeted content about the episode is more effective for search engine rankings.
• Using AI for content creation can be risky, as it often produces low-quality, unoriginal content that may negatively impact a podcast's reputation and SEO in the long run.
• Incorporating unique elements like sponsor logos, affiliate links, and resource lists on episode pages can make a podcast more attractive to potential sponsors and provide additional value to listeners.

BEST MOMENTS

"It kind of blows my mind that you guys in the world of podcasting aren't taking the same advantage of this really engaged, really plentiful traffic."

"Every single person who might sponsor your podcast is also working on their SEO, is also working on their brand presence. So if you can say, 'Hey, if you sponsor us on our website, you will also have your logo in our footer on every single episode,' it just makes you a lot more appealing as a commercial investment."

"As much as a lot of podcasts think that sponsorship might be out of their reach, a lot of potential sponsors also think that they can't sponsor a podcast because they are not Better Help and they're not Airbnb."

"If you create a website that is basically optimised to just list audio files, it keeps that traffic in a place where it's unlikely to form those long-term relationships."

VALUABLE RESOURCES

https://www.linkedin.com/in/aime-cox-16b893173/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=uk

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Today Kane talks with Alex Sanfilippo, about the state of podcasting. They delve into various statistics and insights related to podcasting, such as the number of active podcasts, the importance of consistency in reaching milestones like 100 episodes, and the significance of having the right guests on a podcast. They also touch on the value of podcast listenership and the importance of focusing on quality over quantity when it comes to audience engagement.

KEY TAKEAWAYS

• Podcasting Saturation: Despite there being over 3 million podcasts, only about 400,000 are actively producing episodes, showing that podcasting is not as saturated as it may seem.

• Established Podcasts: Around 130,000 podcasts are actively established, releasing episodes consistently and on track to make an impact in the podcasting world.

• Chances of Success: Only about 7% of podcasts reach the milestone of 100 episodes, highlighting the importance of consistency and commitment in podcasting.

• Podcast Guesting: With an estimated 4 million people wanting to be guests on podcasts, it's crucial for podcasters to be selective in choosing guests to maintain the quality of their content.

• Podcast Listenership: Achieving 30 listeners in the first seven days of a new episode release puts a podcast in the top 50% of all podcasts, emphasizing the value of engaged listeners over sheer numbers.

BEST MOMENTS

• "I owe nothing to my guests, but everything to my listeners. I really like that. Even if it's 30 people, those are bums in seats listening to you for an hour every week. It's valuable."

• "The wrong listeners make your data irrelevant. I had somebody boost my podcast with 20,000 listens in one day, ruining my data. It's all wrong. Self-discipline is key in podcasting."

• "If you're in a room on a stage with 30 people in it, is that not extremely valuable? And if I told you those 30 people would show up every week to hear you talk, would you not show up every week to talk to them?"

• "I always say that podcast listeners are like people sitting in seats. Could you imagine being on a stage and 4,800 people were sitting in that auditorium listening to you? Like, is that not the most valuable thing ever?"

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane talk through the reasons you need to focus on the audio listeners of your podcast. Whilst a video podcast is important in 2024, Ash and Kane explain why it’s essential you don’t neglect your core listenership in favour of platforms like YouTube.

KEY TAKEAWAYS

• When launching focus on the Apple charts, this is where you want to be directing your downloads.
• Apple podcasts are decentralised, you are able to speak freely and the algorithms won’t disrupt your feed.
• YouTube has a lot of rules and things it will de-platform or demonetise you for.
• Although YouTube doesn’t want to be seen as censoring content, it does so in the form of shadow banning and reducing reach.
• Retention on audio is higher than video, generally because listeners have made a conscious choice to find and listen to that content. It hasn’t been suggested by an algorithm.
• Dynamic ads allow you to resell your content to multiple people.

BEST MOMENTS

“Apple charts is the Grammy’s in the music industry”

“To listen to a podcast, you’ve had to actively make the decision that you want to consume that content”

“Dynamic ads are big for podcasts as then you can sell the same content to multiple people”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices

Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Ash and Kane discuss creative and unconventional ways to monetise your podcast beyond traditional approaches such as sponsorships and affiliates. From using content for investment opportunities to offering exclusive access to back catalogues they outline six innovative strategies they have seen from other successful podcasters.

KEY TAKEAWAYS

• Some podcasters, like Alex Hormozi, use their content to build trust and expertise, enabling them to invest in businesses at favourable terms or acquire equity through consulting.
• Dan Carlin's Hardcore History podcast monetises by releasing only a few episodes per year and putting older episodes behind a Patreon paywall, generating over $40,000 monthly.
• The Lore podcast successfully expanded its intellectual property into books and TV shows, earning its creator an estimated $6 million annually from licensing deals.
• Some airlines license podcast episodes for in-flight entertainment, providing an additional revenue stream for creators like Steven Bartlett.
• The Detour podcast offers guided audio tours of cities, combining storytelling with real-world exploration for a unique listener experience.
• Being a podcast guest can be a monetisation strategy, allowing individuals to reach new audiences and promote their products or services without hosting their own show.
• Some podcasters charge guests to appear on their shows, particularly in niche markets or for locally focused content.
• The "Hey Mr. Jim" podcast created a branded physical product – a child-friendly radio that plays only their content, selling for £97 plus shipping.

BEST MOMENTS

"Dan goes to like, the extreme and he'll do, Three or four episodes a year. They're all about historic event, but they're like PHD level deep dive of one very specific historical event."

"So the premise of this podcast is very similar to when you go to a gallery or museum. You put the headphones on and there's a guided tour."

"Daniel Priestly does this really well. He guests on all sorts of podcasts and it's increased downloads of his software company score app massively."

"Essentially, the way he monetised was marketing agencies or companies that wanted to sell to marketing agencies, basically anything in that ecosystem, they would pay to come on and he would ask them questions."

"Kids all over the world wanted their characters to be in the stories and they wanted specific stories for them or they wanted to be in the stories. So because the parents just want their kids to go to bed and get what they want, you paid to join his Patreon."

"You could be that trend you have like the opposite... for every like massive veganism group. You've got like the carnivores, right?"

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

Learn more about your ad choices. Visit megaphone.fm/adchoices