Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.

Today, Kane and Ash discuss the topic of how to monetize a podcast without actually having one. They delve into two main strategies: being a guest on other podcasts and sponsoring podcasts. They emphasize the importance of building credibility and trust when being a guest on shows, highlighting the potential for exposure to specific audiences. 

KEY TAKEAWAYS

• Being a guest on podcasts can help reach specific audiences and build credibility, but may not directly lead to high-ticket sales unless the host has a strong background and authority.

• Sponsoring podcasts can be effective if done right, with a focus on partnering with trustworthy hosts and targeting episodes with high-profile guests for better returns.

• Negotiating sponsorship deals based on industry averages may not always be the most effective approach; understanding the value of genuine endorsements and partnerships is crucial.

• While monetizing without a podcast is possible, having your own show can enhance the effectiveness of guesting and sponsoring strategies, providing additional touchpoints for audience engagement and trust-building.

BEST MOMENTS

"A lot of people like Daniel Priestly will not have their own podcast, but just be a guest on other shows. Doing that is great to get in front of a specific audience."

"The return on investment from the few shows I know that do that and do it well, all of their sponsors make a good return."

"If being a guest once or sponsoring a show for 10 episodes and it's a good partnership, I feel like that's going to have a better return."

"One thing to add as well, just to wrap it up, is both of these things are even more effective if you do have your own podcast."

VALUABLE RESOURCES

Website

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]