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In this episode, Ash and Kane debunk common podcasting myths and answer questions on everything from sponsorship to the true cost of podcasting.

KEY TAKEAWAYS

• Brands don’t know you exist. You have to let them know about you, you don’t necessarily need high listener numbers for them to see potential, just a loyal following.
• What do your audience spend money on and what problems do they need solving? Then look for the brands that align with this and approach them for sponsorship.
• Interviews are good for building authority but solo content is where you build real rapport with your audience.
• It’s not difficult to get guests for new podcasters, most people's favourite topic is themselves and they are happy to be interviewed on your podcast.
• You don’t have to be the best speaker to podcast, but some speaking training can help you speak more confidently. Most podcasters have zero public speaking experience.

BEST MOMENTS

“What does your audience spend money on?”

“You don’t need tens of thousands of listeners to get sponsorship”

“There’s a lot of people that haven’t been asked to be on podcasts”

“How do you expect to build an audience without creating the content first”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]