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Ash and Kane explore podcast production with Josh Haines, the mastermind behind the hugely successful "Eventful Lives" podcast. In this episode, Josh talks to Ash and Kane about creating viral content, optimising YouTube channels, and building personal brands. From thumbnail design secrets to the art of crafting compelling titles, Josh shares knowledge that will transform your podcasting game.

KEY TAKEAWAYS

• Thumbnail design is crucial: Use enhanced headshots, level eye lines, and experiment with colours like hot pink to stand out.
• Craft engaging titles by focusing on keywords and adapting them for different platforms.
• Trailers are key to success: Spend 1-2 days creating a compelling 30-60 second trailer for each episode.
• Optimise YouTube descriptions with clear introductions and timestamps to improve discoverability and viewer experience.
• Build personal brands alongside the podcast by creating separate content and varying backgrounds for guest appearances.
• Maintain a backlog of 7-10 episodes, balancing timely content with efficient production.
• Keep podcasting fun by continuously learning new skills and celebrating small milestones to stay motivated.
• Be selective with content. Don't be afraid to not publish episodes that don't meet your quality standards or feel right.

BEST MOMENTS

"We've seen different responses from people. YouTube's now got AB testing on the thumbnails, which means you can upload three and send it out to different audiences and see how it performs."

"There's some words that sound amazing. Oh my God, that's the best word for this title. But it might be the word millionaire, for example, which would take up... nine characters."

"Keep it fun, keep it as fun as you can. There's different ways of keeping it fun... Even if it's an episode that I didn't really love... I know that I'm proud to put that out."

"We've actually set aside time to just focus on Dodge Whittle clips, not during the podcast... We've replicated the studio setup here... just to tee him up, to get him flowing."

Josh on YouTube growth: "YouTube's a game. That's all I've learned. It's like a casino. They give you a little bit and then you think you're doing really well, and then you might shot up two weeks later, and then you're back down."

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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