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Ash and Kane talk through the reasons you need to focus on the audio listeners of your podcast. Whilst a video podcast is important in 2024, Ash and Kane explain why it’s essential you don’t neglect your core listenership in favour of platforms like YouTube.

KEY TAKEAWAYS

• When launching focus on the Apple charts, this is where you want to be directing your downloads.
• Apple podcasts are decentralised, you are able to speak freely and the algorithms won’t disrupt your feed.
• YouTube has a lot of rules and things it will de-platform or demonetise you for.
• Although YouTube doesn’t want to be seen as censoring content, it does so in the form of shadow banning and reducing reach.
• Retention on audio is higher than video, generally because listeners have made a conscious choice to find and listen to that content. It hasn’t been suggested by an algorithm.
• Dynamic ads allow you to resell your content to multiple people.

BEST MOMENTS

“Apple charts is the Grammy’s in the music industry”

“To listen to a podcast, you’ve had to actively make the decision that you want to consume that content”

“Dynamic ads are big for podcasts as then you can sell the same content to multiple people”

VALUABLE RESOURCES

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EPISODES TO CHECK OUT NEXT

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Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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