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In this episode, Ash and Kane explore the often-overlooked world of podcast websites and SEO with expert Aime from Studio Cotton. Aime shares her knowledge and thoughts on leveraging websites to boost podcast visibility, attract sponsors and enhance the overall listener experience. From SEO tricks to monetisation strategies, Aime, Kane and Ash give practical advice that could revolutionise your podcasting game.

KEY TAKEAWAYS

• A podcast website is crucial for brand ownership, SEO, and monetisation opportunities, allowing podcasters to fully control their online presence and offer additional value to sponsors.
• Effective podcast websites should include individual episode pages, guest pitching guidance, pre-recording information, and a guest media page to facilitate promotion and backlinks.
• For new podcasters, starting with a simple platform like Squarespace can be a cost-effective way to begin building an online presence and attracting potential sponsors.
• Podcasters with 5,000+ downloads per episode should consider investing in a more comprehensive website to leverage their audience for sponsorships and affiliate marketing.
• Well-structured show notes are vital for SEO, focusing on specific, literal descriptions of episode content rather than marketing fluff or repetitive information.
• Transcripts, while good for accessibility, may not be the best solution for SEO; concise, targeted content about the episode is more effective for search engine rankings.
• Using AI for content creation can be risky, as it often produces low-quality, unoriginal content that may negatively impact a podcast's reputation and SEO in the long run.
• Incorporating unique elements like sponsor logos, affiliate links, and resource lists on episode pages can make a podcast more attractive to potential sponsors and provide additional value to listeners.

BEST MOMENTS

"It kind of blows my mind that you guys in the world of podcasting aren't taking the same advantage of this really engaged, really plentiful traffic."

"Every single person who might sponsor your podcast is also working on their SEO, is also working on their brand presence. So if you can say, 'Hey, if you sponsor us on our website, you will also have your logo in our footer on every single episode,' it just makes you a lot more appealing as a commercial investment."

"As much as a lot of podcasts think that sponsorship might be out of their reach, a lot of potential sponsors also think that they can't sponsor a podcast because they are not Better Help and they're not Airbnb."

"If you create a website that is basically optimised to just list audio files, it keeps that traffic in a place where it's unlikely to form those long-term relationships."

VALUABLE RESOURCES

https://www.linkedin.com/in/aime-cox-16b893173/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=uk

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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