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Ash and Kane discuss creative and unconventional ways to monetise your podcast beyond traditional approaches such as sponsorships and affiliates. From using content for investment opportunities to offering exclusive access to back catalogues they outline six innovative strategies they have seen from other successful podcasters.

KEY TAKEAWAYS

• Some podcasters, like Alex Hormozi, use their content to build trust and expertise, enabling them to invest in businesses at favourable terms or acquire equity through consulting.
• Dan Carlin's Hardcore History podcast monetises by releasing only a few episodes per year and putting older episodes behind a Patreon paywall, generating over $40,000 monthly.
• The Lore podcast successfully expanded its intellectual property into books and TV shows, earning its creator an estimated $6 million annually from licensing deals.
• Some airlines license podcast episodes for in-flight entertainment, providing an additional revenue stream for creators like Steven Bartlett.
• The Detour podcast offers guided audio tours of cities, combining storytelling with real-world exploration for a unique listener experience.
• Being a podcast guest can be a monetisation strategy, allowing individuals to reach new audiences and promote their products or services without hosting their own show.
• Some podcasters charge guests to appear on their shows, particularly in niche markets or for locally focused content.
• The "Hey Mr. Jim" podcast created a branded physical product – a child-friendly radio that plays only their content, selling for £97 plus shipping.

BEST MOMENTS

"Dan goes to like, the extreme and he'll do, Three or four episodes a year. They're all about historic event, but they're like PHD level deep dive of one very specific historical event."

"So the premise of this podcast is very similar to when you go to a gallery or museum. You put the headphones on and there's a guided tour."

"Daniel Priestly does this really well. He guests on all sorts of podcasts and it's increased downloads of his software company score app massively."

"Essentially, the way he monetised was marketing agencies or companies that wanted to sell to marketing agencies, basically anything in that ecosystem, they would pay to come on and he would ask them questions."

"Kids all over the world wanted their characters to be in the stories and they wanted specific stories for them or they wanted to be in the stories. So because the parents just want their kids to go to bed and get what they want, you paid to join his Patreon."

"You could be that trend you have like the opposite... for every like massive veganism group. You've got like the carnivores, right?"

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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