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Ash and Kane talk to podcast expert Alex Sanfilippo from Podmatch. Alex gives an update on key podcasting metrics with his podcasting industry report and talks about podcasting and trends. They also discuss what makes a ‘real’ podcaster and Alex reveals the stats behind how many hosts are calling it quits!

https://podmatch.com/report

KEY TAKEAWAYS

• The words podcast and podcasting have been trending among podcasters and those in the industry at the highest rate ever seen
• People looking for the community aspect of podcasting may be contributing to the upward trend of podcast / podcasting as a search term
• Podcasting activity drops over the summer months but recording a ‘bank’ of episodes means you still have content to release over busy life periods
• Almost 600 podcast hosts quit every day in podcasting
• Actively established podcasts are those that have over 100 episodes and are consistently releasing content. These can be helpful to track different metrics in podcasting and these shows are also getting 95% of all podcast listeners
• Consistency is essential for podcasting success, it’s about building your show into your listeners' habits and lives.

BEST MOMENTS

"People are looking for the community aspect [of podcasting]”

“If you want to take summer off, take summer off but have your content ramped up and ready to go”

“The data shows so few people make it in podcasting”

“There’s 8% of shows getting 95% of the listenership”

VALUABLE RESOURCES

https://alexsanfilippo.com

https://podmatch.com/report

Website

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ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

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