One-Off live training with Kane to celebrate Podcast day 30th September 7pm BST: https://www.progressivesuccess.co.uk/podcastday

Ash and Kane explore why podcast ads are outperforming traditional channels and how both podcasters and advertisers can capitalise on this. Learn about maximising sponsorship opportunities, crafting effective ad messages, and leveraging the unique advantages of podcast advertising. From the power of micro influencers to the importance of trackable discount codes, Ash and Kane explain the key factors driving success in this £4 billion industry.

KEY TAKEAWAYS

• Don’t sell features or benefits, sell the outcomes and transformation
• Podcast ads have a better return than many more traditional advertising channels, which is why it has so much focus right now.
• The £4billion ad spend in podcasting comes from the same top 20-30% of companies.
• Discount codes and deals are essential when working with a sponsor to make things trackable. It means if they sign up from a different channel, they will still use your code and it will be attributed to you.
• Podcasters or micro influencers, are better at converting, so for marketing spend it makes sense to use them.
• Letting small podcasters have creative autonomy over and add makes it more authentic to their audience.
• One of the theories behind podcast ads converting so highly is due to the way the content is consumed. It is consumed passively whilst doing other things and in doing this, individuals generally listen more and retain information and the ad more.
• Podcasters know their audience incredibly well so they can contextualise and tailor the advertising for them.

BEST MOMENTS

"You can sponsor a podcaster and get huge leverage”

“You can see why these companies are doubling their ad spend”

“It all adds to its credibility”

That is the ultimate form of advertising, it’s fun but it’s memorable and the brand gets paid beyond when it’s paying”

“You can contextualise your advertising”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]