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Ash and Kane talk about why you should start a podcast in 2025. They share the many reasons you should be podcasting in 2025, including what's new, the best way to leverage AI in your podcast and the unique things you can do to make your content more discoverable.  

KEY TAKEAWAYS

• On video platforms, the quality of content and its performance with the algorithm is becoming much more important than follower numbers and subscribers.
•  It used to take multiple years to become notable on social media as you have to have a large audience before you got noticed, now you can get noticed first with great content and the numbers follow.
• When it comes to monetisation, the quality of the listener is just as important as the audience size.
• A new show gives you the opportunity to build your audience based on your initial content. Older shows may struggle with a mix of audience feedback which can impact their reach to new listeners/users.
• Whilst your content should always put your audience first, there are small things you can do to help you with the algorithm at the same time, like your titles and thumbnails.
• Most podcasters are using AI in some capacity. One of the best ways to use it is for research, but it can also be used on small tasks to free your time to be spent on the more important elements and get more creative.
• AI tools are being incorporated into more and more software, making production and the tasks associated with creating a podcast quicker and easier.
• Year after year, more money is being pushed into podcasting, by 2032 it’s predicted that the podcasting industry will be worth 130 billion to 250 billion.

BEST MOMENTS

“What is becoming less important is follower numbers and subscribers”

“You can post a video, and it will show it to whoever it thinks should see it on the for you page ”

“There’s actually a bit of an advantage if you’re just starting out”

“Make it for the audience, not the algorithm”

“The first 30 seconds, as well as the title and thumbnail of a YouTube video, is more important than the rest of the content in terms of getting in front of people”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Comparing Podcast Production Options | using AI?

Building a High Ticket Offer | The Best Way to Monetise a Podcast

ABOUT THE HOSTS

Ashley Morris (Podcast Consultant) and Kane Baron  (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe. They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.

CONNECT & CONTACT

Instagram

LinkedIn

Email: [email protected]