Today, Louie talks through creating show notes and descriptions - what they are, what you need to include, how long they should be and more. He shares some of the insider tips and tricks podcast agencies use when writing show notes for their clients. 

When written well, show notes are a powerful SEO tool that feeds the algorithm with keywords and relevant information, helping your podcast get discovered by new listeners. Well-crafted show notes not only tempt your audience to tune in but also drive engagement and make it easy for people to connect with and learn to trust you, so you can turn them into fans, subscribers, and buyers.

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected]

Episode Takeaways 

Include all of the information your viewers or listeners need to understand the episode´s message, take action and connect with you and your guests – e.g. links to sponsors, social media, products, offers, guest links etc.

Show note SEO catches the attention of the algorithm and attracts more viewers.

Don´t use clickbait titles, it erodes trust. But do channel that clickbait energy. Make yours catchy, but truthful.

If you publish on YT make sure your account is verified. If it isn’t, your links won’t be clickable.

Use time codes for the best moments to improve navigation and engagement.

BEST MOMENTS

“The show notes can contain lots of keywords, descriptive words that really give the algorithm a feel for what's going on in the episode.”

“Titles should be catchy, ask a question or make people excited to click on the video.”

“The video is the most important thing, and the show notes can help.”

"Make sure you reach out to your guests. Remember, if they’re on your show, they will probably want to promote something. "

“If you are going to use AI, just read it.”

EPISODE RESOURCES

How to set up Linktr.ee - https://linktr.ee/help/en/articles/5434134-creating-your-linktree

Riverside show note features - https://riverside.com/product

https://www.swellai.com/ai-podcast-show-notes

VALUABLE RESOURCES

Website - https://disruptivemedia.co.uk

Want to get into podcasting - but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected]

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403/ 

CONNECT & CONTACT

Instagram - https://www.instagram.com/disruptivemedia

LinkedIn - https://www.linkedin.com/company/disruptive-media-uk

YouTube - https://www.youtube.com/@disruptivemediauk

Email: [email protected]