Do your TikTok videos tend to get stuck at a certain number of views? Today, we're going to look at the statistics and the back end of TikTok to see how to master the algorithm, take control and get the views that you truly, truly deserve. 

This is the first of two episodes on TikTok. Louie looks at the statistics, the back end, and analyses everything TikTok is telling you about your video. Then, explains how to apply that information to the content that you create, so you can hack the algorithm and get out in front of everyone.

Let's get into it.

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Episode Takeaways

TikTok isn’t “shadow banning” you: it’s testing you - Your video gets sent to a small sample first; if the metrics don’t impress, TikTok simply doesn’t push it further. Often, that is what is behind  your views stalling.

New vs returning viewers really matters: You want a healthy mix of new people discovering you as well as familiar faces coming back for more.

Play time and % watched are the real gatekeepers: If people don’t stick around, your TikTok reach will stall. Aim for 80%+ completion. To achieve this, publish short, tight videos that people can easily accidentally loop.

Your analytics are a goldmine, not a graveyard: Don’t just peek at the numbers - put them to use. Learn who’s watching, where they come from, where they go next, and tweak your content accordingly. Louie explains how.

BEST MOMENTS

“There's a whole world of statistics waiting for you to deep dive into that can unlock secret, hidden things about your content.”

“TikTok does not limit the amount of viewers that you go out to based on your followers …. TikTok doesn´t treat you unfairly if you don´t have a lot of followers.”

“Remember, the point of looking at all these statistics is to then grow and evolve and change what you're doing.”

"What we're going to talk about in the next episode is what we can do to really harness that watch time and create something that people want to stick around for until the end. "

VALUABLE RESOURCES

Website - https://disruptivemedia.co.uk

Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected]

ABOUT THE HOST

Louie Rider

https://www.linkedin.com/in/louie-rider1403

CONNECT & CONTACT

Instagram - https://www.instagram.com/disruptivemedia

LinkedIn - https://www.linkedin.com/company/disruptive-media-uk

YouTube - https://www.youtube.com/@disruptivemediauk

Email: [email protected]