In this episode of Aluminiumpodden, we take a deep dive into sustainability, climate impact, and the forces reshaping the aluminium industry. Together with Jacob Reeckmann, Head of Sales & Marketing, Extrusion North Europe, and Shanice Angelique Smith, Senior Sustainability Specialist, Extrusion Europe, we examine how smarter material choices have already helped avoid more than 115,000 tons of CO₂ – and what it takes to accelerate that progress.
We move from ambition to action, discussing measurable results, practical first steps for companies beginning their sustainability journey, and what the latest EU regulations mean in real terms. The conversation also explores why transparency and reliable data are quickly becoming decisive competitive advantages.
Our partner Auralight joins the discussion to share how sustainability expectations are influencing customer relationships, brand positioning, and employer attractiveness.
The episode concludes with insights into how Hydro Extrusions equips partners with the tools, data, and training needed to turn strategy into impact – and, of course, a new aluminium riddle.
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Aluminiumpodden is the official Hydro Extrusions podcast about the many benefits of aluminium. This podcast is usually in Swedish, but this episode is in English for our international listeners. Enjoy!