In this episode of Always Be Thinking, we talk about the history of marketing automation. But this isn't just for marketers. We explore the goals, the past, the present and ultimately the future. We examine how the software journey is similar for every business.

In this episode of Always Be Thinking we look into the job of a marketer to create a memorable and unique brand while never sacrificing reputation and character. Associated Post: http://dbhurley.com/how-to-be-unique-in-your-marketing/

On this episode of Always Be Thinking, a podcast designed to make you think, we talk about the idea of how differences in a community are actually the strength which encourages growth. Is Mautic more than just a developer-centric community? Listen in and find out my conclusion!

Associated Post: http://dbhurley.com/apples-oranges-and-communities/

In this episode of Always Be Thinking, we explore a simple 3 step process that recently hit me in a random moment. I realized these steps were helping me overcome the problem of prioritization and struggling with where to start. We've got dragons, critters, and quagmires...you'll want to listen!

Associated Post: http://dbhurley.com/first-things-fir…iority-paralysis/

In this episode of Always Be Thinking we're back for another Friday Reading Edition where we discuss three different books read over the past week. This week things got a little changed up at the last minute due in part to the news headlines for the week and things took an interesting turn! Tune in to hear what Bill Gates has to do with it.

Associated Post: http://dbhurley.com/reading-weekly-wrap-up

In this episode of Always Be Thinking, a podcast designed to make you think, we discuss arguing, an internet meme, and an elephant. To quote the inimitable Lewis Carroll, “Curiouser and curiouser!” Related Blog Post: http://dbhurley.com/fact-based-feelings

In this episode of Always Be Thinking we're talking about the topic of passionate people. What does passion look like? What does this mean for business? Why do we care? Oh, and why are we talking about Microsoft again today? All this and more (even something for the Apple fans) in today's episode of Always Be Thinking, a podcast designed to make you think!

Associated Post: http://dbhurley.com/the-power-of-passionate-people

As always when beginning a response like this it is important to consider what criteria we are using by which we measure success. There are certainly a variety of metrics that marketers are held to depending on their position, industry, and audience. It would be unfair in one instance to judge a marketer’s success on adoption rate of a product if the product has a free level offering as the barrier to entry is relatively low. On the flip side it’s also unfair to judge a marketer’s success on public visibility of a product if that product maintains a very niche market (such as government customers).

Understanding therefore the criteria by which success is measured requires a bit of case-by-case recognition and evaluation. Therefore, in this response I’ll highlight instead what I believe are 3 common success factors which can be seen predominantly across all marketing professionals and which are clearly evident in the marketers that many consider to be capital marketers.

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