Host Karen Norheim sits down with entrepreneur, storyteller, and award-winning business owner Freddy Vasquez, founder and “Big Cheese” of FXV Digital Design. Fresh off his company’s recognition at the 2025 Greater Reading Chamber Business Excellence Awards—right alongside American Crane—Freddy shares his inspiring journey from designing MySpace pages to building a thriving digital design agency.

Together, Karen and Freddy dive into themes of: 
🌟 Grit & risk-taking: how Freddy faced challenges and took bold leaps to grow his business
🌟 The ups and downs of entrepreneurship: from losing jobs and maxing out credit cards to building      something lasting
🌟 Business culture: creating a workplace rooted in authenticity, teamwork, and creativity
🌟 Branding & storytelling: why personal and business branding matter for long-term success
🌟 Community impact: giving back through toy drives, school outreach, and local partnerships

With honesty, humor, and heart, Freddy reveals what it means to “create something awesome today” and how resilience, people, and purpose have shaped his success.

If you’re an entrepreneur, leader, or anyone chasing a vision, this conversation will leave you energized, inspired, and ready to take the leap.

📌 Don’t forget to like, subscribe, and share if this episode lifts you!
🔗 Learn more about FXV Digitial Design at https://fxvdigital.com/

Follow them on socials: 
https://www.facebook.com/FXVDigitalDesign/
https://www.instagram.com/fxvdigital/
https://www.tiktok.com/@fxvdigital
https://youtube.com/@fxvdigital
https://www.linkedin.com/company/fxv-digital-design/

Karen sits down with Joni Naugle — “The CEO Whisperer” — to explore the power of coaching, leadership, and peer learning. As a Vistage Chair and executive coach, Joni has guided countless CEOs and leaders through chaos, uncertainty, and pivotal career moments.

Together, Karen and Joni discuss:
✨ How Joni became a Vistage Chair and what makes peer groups so impactful
✨ The difference between leading and lifting others
✨ Why silence is a leader’s secret superpower
✨ Common blind spots CEOs face — and how to overcome them
✨ The importance of making tough decisions and holding people accountable
✨ The practices Joni uses to “fill her cup” and stay energized (including travel, guitar, and lifelong learning)

This is a conversation about clarity, courage, and growth — and how great leaders create ripple effects that change lives.

🔗 Learn more about Joni Naugle at https://naugleassoc.com
🔗Connect with Joni at https://www.linkedin.com/in/joninaugle/
🔗Learn more about Vistage at https://www.vistage.com/
📌 Don’t forget to like, subscribe, and share if this episode lifts you!

Always Lifting with Karen Norheim is a video podcast exploring leadership, innovation, wellness, heritage, and grit — all through the lens of curiosity, resilience, and storytelling. Hosted by Karen Norheim, CEO of American Crane and Equipment Corporation, each episode dives into personal insights, leadership philosophies, and big ideas shaping your world. 

What does it mean to lift? Whether it’s lifting people, ideas, communities, or ourselves, these conversations are designed to expand perspectives and inspire growth.

Whether you’re a leader, innovator, maker, or lifelong learner, you’ll find thought-provoking conversations to lift your perspective and fuel your journey.

Subscribe to join us — and remember to Always Lift.