March 01, 2023

Always Strive For Better w/ Thomas Zoells And David Graham

1 hour 1 minute

In this week's episode, David Graham and Thomas Zoells of PianoForte in Chicago join us. David pays homage to the great Virgil Smith, a renowned piano tuner. The icon of the piano trade still inspires him to this day. Virgil constantly pursued improvement and sought a better way. David would run across people who had studied with Virgil and continued to apply techniques learned for years, only to discover that Virgil's own methods had changed and improved by then. David said of Virgil, "He picked up the tuning hammer, and if he were still alive, he would still be tuning differently."

Our second guest, Thomas, previously spent 20 years in the banking industry. Through his banking experience, Thomas learned how to analyze firms' balance statements and identify potentially dangerous situations. Thomas put this knowledge to use once he had a piano store. In 2004 when the piano market was in decline, it was challenging to sell a piano. At this moment, Thomas was cautious and didn't take on too much debt or inventory, which paid off. The piano business is like any other. You've got to manage overhead and cash flow and pay attention to trends. Tune in to learn from Thomas's savvy perspective.

Here's a little bit about our guests:

Thomas Zoells

Thomas and his wife Darcy founded PianoForte Chicago, Inc. and PianoForte Foundation NFP in 2004. Having grown up in Switzerland and Vienna, he had worked for Ingpen & Williams in London, a classical artist agency, but then had a nearly 20-year career in banking. From being a store with only 4 pianos, all of them by Fazioli, PianoForte has grown into the premier downtown Chicago showroom. PianoForte features the full line of Yamaha pianos, as well as a 100-seat venue and recording studio that has become a focal point for small-scale listening and acoustic music recording and streaming. Visit here: www.pianofortechicago.com

David Graham

His learning as a piano technician began in a class taught by Robert Carbaugh at Moody. It continued when Virgil Smith said, “ I think you can tune well enough to be my apprentice.” The next change of direction came when he was asked: “ Would you like to tune at Lyric Opera of Chicago?” (1982). He’s still there. He began a full-time position at Northern Illinois University in 1983 and continued until recently transitioning to part-time. In 2004 he began working with Pianoforte Chicago on Fazioli and other high-end pianos alongside Thomas Zoells. His current clientele is a mix of private clients and institutions.

𝐉𝐎𝐈𝐍 𝐔𝐒 𝐅𝐎𝐑 𝐌𝐎𝐑𝐄 𝐆𝐑𝐄𝐀𝐓 𝐂𝐎𝐍𝐓𝐄𝐍𝐓❗❗

Browse more masterclasses and lectures from Piano Tuning Pros here: https://www.pianotechniciansmasterclass.com/

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