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Alyce Tran Co-Founder of The Daily Edited (tde) talks Blogs, Building & Scaling, Expanding Internationally, Decision Making and More!
Who is Alyce Tran?
With a first class honours degree in law and commerce, Alyce started her career
as a corporate lawyer. In August 2014, Alyce and her co-founder Tania Liu launched
their accessories line as a passion project, while both still practicing law.
Fast forward to now, and the brand has become an international success with
stores across Australia, Singapore and the US, where it is opened its stores in
Saks Fifth Avenue, making TDE the first contemporary accessory brand to receive
a leasing deal with the luxury department store.
As co-founder and Creative Director of TDE, Alyce is responsible for the strategic
direction, growth plan, marketing across online and offline channels and visual
aesthetic of TDE for both brand and product. She has run the everyday operations
of TDE from day one.
Alyce is constantly spearheading the advancement of the brand both in the local
and international market. She is currently executing the expansion of the brand both
online and offline in the US.
TDE is based Sydney and was recently partially acquired by the OrotonGroup
(a public company listed on the Australian Stock Exchange).
AWARDS
— Prix de marie claire Best Australian E-Commerce Store, 2017
— World Retail Congress Young Retailer of the Year Award, 2017
— Retail Congress Asia Pacific Retail Rising Star Award, 2016
— Star Track Express Award Best Pop Up Experience of The Year, 2016
WORK HISTORY
2011 — now Co-Founder & Creative Director of The Daily Edited
2013 — 2015 Associate at Deutsch Miller Law Firm
2013 — 2015 Solicitor at King & Wood Mallesons Law Firm
EDUCATION
Bachelor of Laws and Bachelor of Commerce (First Class Honours),
The University of Adelaide (2011)
Connect with Alyce Tran and follow The Daily Edited:
https://www.instagram.com/thedailyedited/
https://www.facebook.com/thedailyedited
https://twitter.com/thedailyedited
https://au.pinterest.com/tdethelabel/
https://au.linkedin.com/in/alyce-tran-190b7a56
https://www.instagram.com/alyce_tran/
Stay in touch with Host Emma Franklin Bell on http://www.instagram.com/emmafranklinbell or check out her programs at http://www.thebeautifulbusinessacademy.com and Host Anna Massie http://www.instagram.com/anna_massie
View all episodes
By Anna Massie and Emma Franklin BellWho is Alyce Tran?
With a first class honours degree in law and commerce, Alyce started her career
as a corporate lawyer. In August 2014, Alyce and her co-founder Tania Liu launched
their accessories line as a passion project, while both still practicing law.
Fast forward to now, and the brand has become an international success with
stores across Australia, Singapore and the US, where it is opened its stores in
Saks Fifth Avenue, making TDE the first contemporary accessory brand to receive
a leasing deal with the luxury department store.
As co-founder and Creative Director of TDE, Alyce is responsible for the strategic
direction, growth plan, marketing across online and offline channels and visual
aesthetic of TDE for both brand and product. She has run the everyday operations
of TDE from day one.
Alyce is constantly spearheading the advancement of the brand both in the local
and international market. She is currently executing the expansion of the brand both
online and offline in the US.
TDE is based Sydney and was recently partially acquired by the OrotonGroup
(a public company listed on the Australian Stock Exchange).
AWARDS
— Prix de marie claire Best Australian E-Commerce Store, 2017
— World Retail Congress Young Retailer of the Year Award, 2017
— Retail Congress Asia Pacific Retail Rising Star Award, 2016
— Star Track Express Award Best Pop Up Experience of The Year, 2016
WORK HISTORY
2011 — now Co-Founder & Creative Director of The Daily Edited
2013 — 2015 Associate at Deutsch Miller Law Firm
2013 — 2015 Solicitor at King & Wood Mallesons Law Firm
EDUCATION
Bachelor of Laws and Bachelor of Commerce (First Class Honours),
The University of Adelaide (2011)
Connect with Alyce Tran and follow The Daily Edited:
https://www.instagram.com/thedailyedited/
https://www.facebook.com/thedailyedited
https://twitter.com/thedailyedited
https://au.pinterest.com/tdethelabel/
https://au.linkedin.com/in/alyce-tran-190b7a56
https://www.instagram.com/alyce_tran/
Stay in touch with Host Emma Franklin Bell on http://www.instagram.com/emmafranklinbell or check out her programs at http://www.thebeautifulbusinessacademy.com and Host Anna Massie http://www.instagram.com/anna_massie