What if building your business didn't look like everyone says it should? In this episode of In Good Company, host Ashley Chamberlain sits down with Alyssa Campbell, founder of Able Assisting, to talk about trusting your instincts, building a business your own way, and redefining growth. Alyssa shares how she: Walked away from a stable job with no clear plan Built her client base through intentional outreach (not social media) Learned to trust herself in business decisions Navigated hiring friends and family And is now evolving into a higher-level operational role This conversation is for anyone feeling stuck, overwhelmed, or unsure of their next step — and ready to build something that actually fits their life. ⏱️ Timestamps 00:00 – Intro 00:30 – Hiring friends & family (breaking the "rules") 02:00 – The challenge of outsourcing email management 05:00 – Building trust within a team 07:00 – "I never wanted to be an entrepreneur" 09:30 – Leaving traditional roles after hitting a ceiling 12:00 – Working in nonprofit & event management 14:00 – Realizing she was already running a business 16:00 – Starting from scratch (no income, high risk) 17:30 – Intentional outreach strategy (handwritten letters) 20:00 – Landing first clients through follow-ups 22:00 – Why working with women is different 26:00 – Systems, processes, and client expectations 30:00 – Why she doesn't use social media for business 34:00 – Her consulting & operational process 40:00 – Transition into fractional COO-style work 45:00 – Louisville Women's Network 52:00 – What clients actually need help with 56:00 – Signs you need operational support 58:00 – Closing thoughts ______________________________________ ✨ FREE Cashflow Calculator: https://chamberlainandgoodcompany.com/cashflow