Alzheimer’s disease is a condition that afflicts a significant part of our aging population, yet we still have a lot of catching up to do in addressing the needs of people who are living with it. The Alzheimer’s Society of BC envisions an ideal society that is free of Alzheimer’s and dementia. In recognition of the fact that the vision may be many decades away from realization, the Society endeavors to funnel funds to research, healthcare, and general service – all geared towards eliminating the stigma against Alzheimer’s, making people living with the condition feel like they are part of the community. How has the Society been putting this mission into action in the many decades of its existence? How is it faring amidst the radical changes brought about by the COVID-19 pandemic? Joining Douglas Nelson on the podcast, the Society’s CEO, Maria Howard, tells us how deep relationships with the donors, caretakers, and people living with dementia are helping them excel in their service.