In this episode, we delve into a wide range of topics, from controversial Bud Light campaigns to Twitter's removal of legacy verified checkmarks. We discuss the importance of understanding your target audience, the role of controversy in marketing, and how large companies like Disney handle backlash. Our guest, Zac Stucki, (find Zac here) a branding expert, shares insights on the concept of Jobs Theory and its role in helping businesses grow by understanding the underlying needs of their...