AMA RIFF Podcast

#17 If you want to win in business in 2021 and beyond… you're going to need to know LinkedIn. It's such a powerful tool why wouldn't you want to use it more effectively to get more leads, build your brand, find the job you want?

And all it takes is about 15-20 minutes a couple of times a week!

But here's the catch.

If you're doing it wrong -- then you are just flushing time away because it won't deliver the results you are looking for. Enter Clarene Mitchell.

Clarene is The LinkedIn Results Ignitor a coach and trainer for entrepreneurs and C-level executives. In her words this is how she puts it:

I change the trajectory of lives and businesses with my comprehensive, results-oriented LinkedIn coaching and training.

She is the creator and host of a LinkedIn Live show called Imposter Syndrome Disrupted. A show that is on the second and fourth Tuesday of every month on LinkedIn. But wait...that's not all.

She is also the founder and owner of TCM Communications.

And what's cool about Clarene... is she started her business in 2017, ok. She was already far along in her career. So for all those listening that think it's too late to start a business or a side hustle...it's not.

We also want to welcome Michele Tonkovitz to the pod. Michele will be a regular guest moving forward.

This is a good one. So settle in and take notes.

RIFF Hosts:

Michele Tonkovitz: [email protected]

Pat McGovern [email protected]

Today I'm talking with Chris Ertel. Chris is a brand and creative strategist. He focuses on providing the key insights needed to help brands stand out in this hyper-competitive environment we all find ourselves in.

I love this topic. Love talking about this and digging in because branding is such an important piece of the marketing puzzle. I believe it's the foundational element for any business.

And yet…

And yet…

So many companies get it wrong. They think of branding as a logo or color treatment in a brochure or on a website.

When in reality...your company's brand is the only thing is the moat that can hold off your competition.

Chris is a great guess because he was totally comfortable with going into the weeds about his process for identifying the brand story. This podcast along with the pod with Kate DiLeo are both Masterclasses on the topic.

I hope you enjoy! And please hit subscribe!

This is a first for AMA RIFF because we are talking sales.

In this episode, we sit down with Michelle Myrter. Michelle is a sales coach, trainer, entrepreneur and B.A.N.K. expert.

Wouldn't it be great to understand, almost immediately, the type of person you are dealing with? Like any person. New friend. Co-worker. Relative. New business prospect. Literally, anyone.

Wouldn't it be great to know what they need? How they react? And how to connect with them in order to develop a better, deeper relationship.

Of course it would be!! And that's what B.A.N.K. does.

B.A.N.K stands for Blueprint, Action, Nurturing and Knowledge. This system does fall into the area of personality systems. Think Myers Briggs or DISC -- but what I find unique about B.A.N.K are two things.

First, it puts the focus on the other person.

In other words, It allows you to understand the person you are dealing with and what type of personality they have.. how they make decisions. And what are their hot buttons?

Two, and here's where your mind is going to get blown away…

This system can help you analyze the person and determine their B.A.N.K. personality type in...wait for it...90 seconds.

Insane, right?

In this show, Michelle and I get into:

👉 How she discovered the system.

👉 How the B.A.N.K system works and operates.

👉 How she used the B.A.N.K system to super-charge her business.

👉 And how B.A.N.K totally transformed her relationships with both of her sons!

That's a really touching part of this podcast.

I'm fascinated with sales and the art and science of connecting with people. This is just a topic I find super interesting. And I loved talking to Michelle and learning more. In fact, I enjoyed the conversations so much I'm working on getting her to present to the AMA MKE chapter sometime soon.

So let's get into it. Here is the interview with Michelle Myrter. And please hit subscribe and leave a comment.

If there are any future topics you would like to learn more about...reach out and let me know.

Here's the show.

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern. Connect with Pat at [email protected]

Interested in learning more about the AMA...head over to: https://www.amamilwaukee.org/

Here's my sit-down with brand strategist extraordinaire, Kate DiLeo. Kate is also the founder and CEO of Ennobble.

What does she do? Well, one look at her website and you know right away: She builds brands that win more work!

I love that. Simple. Clear. And to the point.

And she does this by focusing on three specific things.

1. Your tagline: What you do.
2. Your Value Prop: How the company is going to solve your pain points.
3. Differentiation -- How are you different from your competition.

DiLeo is amazing. Full of energy, passion, hustle, and smarts. What a powerful combo. I loved this interview and walked away with a ton of insights. I know you will as well.

Have a listen and then follow the pod.

To connect with Kate, reach out to her on LinkedIn. Or visit her site: https://ennobble.com/

To learn more about the American Marketing Association--Milwaukee Chapter visit our website: https://www.amamilwaukee.org/

If there are topics you would like us to cover...let us know.

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern. Connect with Pat at [email protected]

Richard Hanson is the Marketing Manager at Children's Wisconsin.

For those not familiar with this organization...Children's is dedicated to the health and well-being of children. It's a cool organization and Richard is a key member of their marketing team.

In this interview we riff on:

👉 The state of healthcare marketing -- where are we at today.

👉 The KEY pressure points within the industry.

👉 What are the steps healthcare organizations can take to win more customers? And the importance of OWNING the experience.

👉 The future of telemedicine.

👉 The importance of patient RETENTION as the next phase of healthcare marketing.

👉 Richard's two elements of branding.

👉 The KPIs and metrics Richard looks at.

👉 How they decide on what content they will use in their campaigns.

I loved talking to Richard. He's a smart and genuinely nice guy. I know you are going to like it so have a listen and then hit that button labeled Subscribe.

If there are topics you would like us to cover...let us know.

To learn more about the American Marketing Association--Milwaukee Chapter visit our website: https://www.amamilwaukee.org/

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern. Connect with Pat at [email protected]

Jamie Andrzejewski is the Founder and Owner of Nourish Natural Products.

What is Nourish?

Well, it's a full line of wellness products designed for your body, mind, and home. All organic. All made with all of the good stuff!

And her business is on 🔥🔥🔥! You're going to love this episode because you'll learn:

✅ Jamie's approach to starting Nourish and her thoughts on when to scale.

✅ Why obsessing over the customer wins. And how to get customer feedback when you're just starting off.

✅ Why you need to pay attention to packaging.

✅ How to focus on the right things.

✅ And understanding your why.

Jamie is full of energy and passion. I loved, loved, loved, talking with her.

Have a listen and please hit subscribe. Also, let us know what topics you would like us to cover. Your feedback is super helpful.

To learn more about the American Marketing Association--Milwaukee Chapter visit our website: https://www.amamilwaukee.org/

Here are a bunch of cool links from the podcast:

Nourish website

Reach out to Jamie on LinkedIn

The book that changed Jamie's life.

The podcast Jamie is listening to: The Product Boss podcast

Project Pitch It with Jamie

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern. Connect with Pat at [email protected]

Brian Piper is the Director of Content Strategy at the University of Rochester. Under Piper's guidance, the University experienced a 60% growth in organic traffic the first year. And after 3 years saw a 200% increase in organic traffic. That equates to 400,000 visits just to their news content page.

Tell me what school is out there that doesn't want to achieve these results?!! If you're in the higher ed space...this is a must listen to episode.

But this isn't just for those in higher ed. Any content marketer out there will get a TON of great takeaways.

Here's what we cover:

✅ How to create small wins

✅ What type of content works at pulling in undergrad students

✅ What's the #1 social channel for undergrad students

✅ How to balance the right content for all different target audiences

✅ The importance of aligning content with the overall strategic direction of your business

✅ The key metrics you need to focus on

✅ What to look at in Google Analytics

✅ And Brian even provides a list of his favorite tools to help he uses on a daily basis

Brian has created a great reputation in this space and is available for presentations and consultation. To find out more contact him at:

Brian Piper LinkedIn: https://www.linkedin.com/in/brianwpiper/

Brian Piper Website: https://www.brianwpiper.com/

Reach out to Pat McGovern: [email protected]

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern

The world of marketing is changing almost daily. So...can you teach it?

In this episode, I have a fascinating sit-down with Steve Brewer. Steve is an Assistant Professor of Marketing at Carroll University. He shares with us his thoughts on:

• How to teach marketing in today's world.
• How recent grads can gain an edge and get a career in marketing.
• What most businesses get wrong when it comes to marketing.
• What other non-business classes students should consider taking.
• And Steve shares his thoughts on what higher education is getting right and where higher ed is going in the future.

PLUS

Martha Carrigan rejoins the pod to give us her take on what's going on with hiring and the economy.

Martha always has something interesting takes and I thought it would be a nice complement to the interview with Steve.

Enjoy the pod! Please hit subscribe!

The book Steve is reading.

Reach out to Steve at: [email protected]

Reach out to Martha at: [email protected]

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern

Pat has a sit-down with the amazing cheerleader, Martha Carrigan. Martha is the President and CEO of Big Shoes Network. A job board focused on serving those in marketing, advertising, and graphic design.

They cover how the business got started, what kept it going, and how a simple idea helped to differentiate their brand.

In addition, Martha shares some of the recent trends she has been observing as we move out of lockdown and the mar-comm world looks ahead.

If you are interested in learning more about the AMA Milwaukee Chapter head on over to: www.amamilwaukee.org

If you would like to connect with Martha email her at: [email protected]

Or call her landline at: 414.962.4222

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern

Storytelling is so important and yet few companies are actually good at it. So, in this episode, I have a sit-down with Betsy Radue and we go through how to become a better storyteller.

We cover things like:

• How to get to know your customer -- the critical first step.
• The different types of stories you can tell.
• What are the different elements that makeup storytelling.
• And the one key ingredient every story has to have.

Betsy is just pure gold. Not only does she have a great vibe. She has such an impressive background working at: Kohler, GMR, Palermos Pizza, and now as the Director of Digital at Stella & Chewys.

If you're in marketing, you need to have a listen. Enjoy the show and please hit subscribe when you're done.

Budweiser Super Bowl Ad: https://www.youtube.com/watch?v=7p_3lITiK_Q

Betsy's Favorite Billy Joel Song: https://www.youtube.com/watch?v=7p_3lITiK_Q

Interested in learning more about the AMA head on over to www.amamilwaukee.org

Connect with Betsy here: https://www.linkedin.com/in/betsyradue/

Music by: VJ Memes

RIFF Artwork: Emma McGovern

RIFF Host: Pat McGovern