When Amanda Chantal Bacon launched Moon Juice in 2011, wellness wasn’t yet a lifestyle—it was a fringe idea. In this inspiring conversation, Amanda shares how she turned her personal passion for holistic health into a pioneering brand that transformed the way we think about nourishment, beauty, and self-care. She opens up about what it was like to build Moon Juice from the ground up when “adaptogens” weren’t yet a buzzword, the challenges of sustaining creativity and authenticity as the industry exploded, and what it truly means to her to be a founder today.