When Amanda Chantal Bacon launched Moon Juice in 2011, wellness wasn’t yet a lifestyle—it was a fringe idea. In this inspiring conversation, Amanda shares how she turned her personal passion for holistic health into a pioneering brand that transformed the way we think about nourishment, beauty, and self-care. She opens up about what it was like to build Moon Juice from the ground up when “adaptogens” weren’t yet a buzzword, the challenges of sustaining creativity and authenticity as the industry exploded, and what it truly means to her to be a founder today.

We sit down with Lily Geiger, the founder of Figlia, a non-alcoholic aperitivo brand born from a desire to spark more honest and inclusive conversations around alcohol consumption. Lily shares how Figlia came to be as a solution to the lack of delicious, zero-proof options for those who choose not to drink or are navigating their relationship with alcohol. Alcoholism can take many forms, and often, non-drinkers find themselves excluded in social spaces like bars and restaurants. Figlia aims to change that by offering high-quality, playful beverages that are just as fun and flavorful as their alcoholic counterparts. Tune in to hear Lily’s journey in creating Figlia and how she’s making space for everyone to enjoy a drink, without the alcohol.

In this episode, DamDam founders Giselle Go and Philippe Terrien share the story behind their modern Japanese skincare brand rooted in purity, craftsmanship, and care. After years in the fashion world, Giselle faced severe skin issues that no existing products could fix—until she and Philippe began exploring Japan’s natural ingredients and ancient beauty rituals. Their shared love for Japanese culture and its connection to nature inspired them to create DamDam, a skincare line made with whole, locally sourced ingredients that healed Giselle’s skin and continue to support local farmers across Japan. They open up about their journey as co-founders, how they built a brand grounded in sustainability and authenticity, and what it means to create beauty products that truly honor both people and the planet.

In this episode, we sit down with Harry, founder of Mill, the company behind the fully automated food recycler that turns nearly anything — even meat and bones — into nutrient-rich grounds, all without the smell. Harry shares his journey as a founder, what it took to bring this groundbreaking product to life, and how Mill is reimagining how we handle food waste at home. From tackling one of the biggest sources of household emissions to designing a product that’s as beautiful as it is functional, Harry takes us inside the process of building a company with purpose — and creating a cleaner, smarter future for our kitchens and our planet.

In this episode, we talk with Sara and Jesse, the founders of Croots, a brand that’s rethinking how we view croutons. Croots started with a simple idea: why should croutons only be used as a salad topping? Most of us snack on them anyway. By using simple, whole ingredients and artisan bread, Sara and Jesse created a product that positions croutons as a standalone snack. We discuss their journey, the inspiration behind Croots, and how they’re working to change the way people think about everyday foods.

In this episode, we’re joined by Gina and Hannah, founders of Era of Mago, a natural body care brand inspired by the Korean spa. Having grown up visiting the spa as a way to relax and reset, they created Era of Mago to bring that same renewed, refreshed feeling into everyday life at home. Gina and Hannah share how their personal rituals turned into a brand, what makes the Korean spa experience so special, and how their products help turn simple routines into moments of care and calm.

In this episode, we chat with Gabrielle and Luke, founders of Activist—a brand born when a health journey led them from New York back to their roots in New Zealand, where wild manuka trees surrounded their home. What began as personal healing grew into a globally loved brand celebrating the power of raw manuka honey. We dive into how Activist evolved from honey to a full range of wellness and beauty products, their connection to nature, and what it takes to build a purpose-driven business from the ground up.

In this episode, we sit down with Noah Simon-Waddell, founder of the cult-favorite probiotic yogurt brand, Coconut Cult. After struggling with serious gut health issues in his early 20s and realizing the impact of diet on overall well-being, Noah took matters into his own hands—literally. What began as a journey of healing through home-cooked meals led to the creation of a coconut-based yogurt designed to support digestion and microbiome health.Noah shares the inspiring (and unfiltered) story of how Coconut Cult was born in his kitchen, the early days of sharing it with friends and family, and how the brand exploded on Instagram thanks to its passionate following and real results. We dive into the challenges of being a founder, from navigating production hurdles to staying true to the brand's mission in a crowded wellness space. Plus, Noah gives us a sneak peek into what’s next for Coconut Cult as it continues to revolutionize the way we think about food, gut health, and entrepreneurship.

In this episode of the Founder Fridays podcast presented by Happier Grocery, we chat with Mayssa Chehata, founder of BEHAVE—a low-sugar, clean-label candy brand that proves you don’t have to compromise taste to eat better. Gluten-free, keto-friendly, and free of sugar alcohols, BEHAVE is designed to satisfy your sweet tooth without the blood sugar crash. Mayssa opens up about the inspiration behind the brand, what it takes to disrupt the candy aisle, and the honest highs and lows of building a business.

At just 14, Bradley Gifford was warned he was at risk for high blood pressure—a wake-up call that exposed a deeper issue: limited access to nutritious food and even less access to reliable nutrition education. That moment sparked the journey that would eventually lead to Spoonful, a brand creating nutrient-rich, grab-and-go overnight oats designed for busy lives. In this episode, Bradley shares his personal health story, the mission behind Spoonful, and how he's helping redefine what "eating well" looks like for people short on time but big on intention.