In this episode, Carolyn Yachanin, founder of Copina Co, shares how she built a brand that makes it easy to add superfoods into your everyday routine. Copina Co creates delicious, herbalist-formulated blends that support hair, skin, and nail health—all through plant-based ingredients. Carolyn talks about what inspired her to start the brand, how she developed products that are both effective and great-tasting, and what she’s learned along the way as a wellness founder.

In this episode, we sit down with Ben and Jayme, the co-founders of And Repeat, a beautifully designed supplement brand built with intention — and a personal story. Jayme opens up about her journey navigating ADHD and the frustration of trying to find a natural alternative to traditional medication. That search led to the creation of a focus-support supplement that not only works — but looks good doing it. Together, Ben and Jayme share how And Repeat was born from a real need and driven by a shared mission: to offer natural, effective focus support for anyone struggling with attention — whether it's ADHD or everyday distractions. We talk product formulation, brand design, the balance of wellness and aesthetics, and why seamlessly fitting into your daily routine was just as important as the science behind the supplement.

In this episode, Sophia Chen, founder of Oddball, shares how she turned a simple idea—making better-for-you jello—into a mission-driven brand. Made with organic fruit juice and whole ingredients, Oddball brings fun and flavor back to healthy eating. Sophia talks about what inspired her to create a snack that’s both kid-safe and genuinely enjoyable, the unexpected lessons she’s learned as a founder, and how she’s redefining what “healthy” can taste like.

In this episode, we meet Mei Kwok and Emily Doyle and dive into the story behind Dune Suncare, a brand that set out to redefine what sun protection looks and feels like. From identifying a gap in the beauty and skincare market to building a brand rooted in inclusivity, performance, and clean ingredients, we explore the personal journey that sparked Dune’s creation. Our conversation covers the challenges of launching a modern suncare brand, the lessons learned along the way, and the vision driving Dune forward. Whether you’re a beauty enthusiast, an aspiring founder, or simply curious about the people behind the products you love, this episode offers an inspiring look at turning purpose into a brand.

In this episode, Katie Diasti, founder of Viv, shares how a shocking discovery in college about the environmental impact of traditional period products inspired her to take action. Learning that each pad can take up to 800 years to break down, Katie set out to create Viv—a brand offering earth-friendly, toxin-free period care designed to make a real difference. She talks about what motivated her to start the company, how Viv is changing the conversation around sustainability and menstruation, and what being a founder truly means to her.

In this episode, Serena Rathi, co-founder of Droosh, shares how her brand was inspired by family, culture, and the flavors of her Indian heritage. Growing up watching her Maa—her grandmother—cook beautiful, spice-filled meals for the family, Serena set out to capture that same warmth and authenticity through Droosh’s organic spice mixes and hot sauces. She talks about what it means to be a founder, how Droosh is bringing a modern touch to traditional Indian flavors, and the ongoing mission and growth behind the brand.

When Amanda Chantal Bacon launched Moon Juice in 2011, wellness wasn’t yet a lifestyle—it was a fringe idea. In this inspiring conversation, Amanda shares how she turned her personal passion for holistic health into a pioneering brand that transformed the way we think about nourishment, beauty, and self-care. She opens up about what it was like to build Moon Juice from the ground up when “adaptogens” weren’t yet a buzzword, the challenges of sustaining creativity and authenticity as the industry exploded, and what it truly means to her to be a founder today.

We sit down with Lily Geiger, the founder of Figlia, a non-alcoholic aperitivo brand born from a desire to spark more honest and inclusive conversations around alcohol consumption. Lily shares how Figlia came to be as a solution to the lack of delicious, zero-proof options for those who choose not to drink or are navigating their relationship with alcohol. Alcoholism can take many forms, and often, non-drinkers find themselves excluded in social spaces like bars and restaurants. Figlia aims to change that by offering high-quality, playful beverages that are just as fun and flavorful as their alcoholic counterparts. Tune in to hear Lily’s journey in creating Figlia and how she’s making space for everyone to enjoy a drink, without the alcohol.

In this episode, DamDam founders Giselle Go and Philippe Terrien share the story behind their modern Japanese skincare brand rooted in purity, craftsmanship, and care. After years in the fashion world, Giselle faced severe skin issues that no existing products could fix—until she and Philippe began exploring Japan’s natural ingredients and ancient beauty rituals. Their shared love for Japanese culture and its connection to nature inspired them to create DamDam, a skincare line made with whole, locally sourced ingredients that healed Giselle’s skin and continue to support local farmers across Japan. They open up about their journey as co-founders, how they built a brand grounded in sustainability and authenticity, and what it means to create beauty products that truly honor both people and the planet.

In this episode, we sit down with Harry, founder of Mill, the company behind the fully automated food recycler that turns nearly anything — even meat and bones — into nutrient-rich grounds, all without the smell. Harry shares his journey as a founder, what it took to bring this groundbreaking product to life, and how Mill is reimagining how we handle food waste at home. From tackling one of the biggest sources of household emissions to designing a product that’s as beautiful as it is functional, Harry takes us inside the process of building a company with purpose — and creating a cleaner, smarter future for our kitchens and our planet.