In this episode, we sit down with Zeke, founder of Absorption Company, to unpack the story behind building a solution to a problem most people didn’t even know existed. We talk about the moment Zeke and Nate identified a major gap in how the body absorbs supplements and nutrients—and how that insight led to the creation of The Absorption Company’s innovative products. From early experimentation to bringing a science-backed solution to market, Zeke shares the challenges, breakthroughs, and lessons learned while building a brand focused on better absorption, better results, and better health outcomes. It’s a conversation about innovation, education, and what it really takes to turn a personal frustration into a purpose-driven company.