Our guest this week is Frances Shoemack, founder of Abel Fragrance, a pioneer in the world of natural, non-toxic perfumes. With more than 12 years in the business, Frances shares how her journey began in the world of wine—and how her curiosity about sustainability and scent led her to create a fragrance brand that’s as conscious as it is beautiful. She talks about working with a master perfumer in New Zealand to craft Abel’s signature scents and what it means to build a modern fragrance house rooted in transparency, nature, and creativity.