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Amanda Goetz | Marketing | Building a Tight-Knit Community
On this episode we talk about:
Episode Highlights:
06:08 - The Evolution of Person-Centric Brands
09:01 - Tying Customers' Realities to Your Brand Story
13:31 - Building a Product You're Passionate About
15:34 - The Challenges of Advertising CBD
16:31 - Balancing Being a Boss and Mother
20:11 - Advice for Building a Community for Your Brand
22:12 - Knowing Your Audience Types
Founder and CMO, Amanda Goetz
Amanda Goetz is the Founder and CEO of House of Wise, which is a luxury CBD company helping women to live life on their own terms, and take control of their sleep, sex, stress, and wealth. To add to her busy but rewarding life as a mother and a boss, Goetz is also a half-time CMO at Teal—an online community and digital platform that enables professionals working in the tech industry to grow their careers with confidence. With 15 years of marketing and start-up experience, Goetz firmly believes that community builds a brand.
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By Youtech
4.9
2424 ratings
On this episode we talk about:
Episode Highlights:
06:08 - The Evolution of Person-Centric Brands
09:01 - Tying Customers' Realities to Your Brand Story
13:31 - Building a Product You're Passionate About
15:34 - The Challenges of Advertising CBD
16:31 - Balancing Being a Boss and Mother
20:11 - Advice for Building a Community for Your Brand
22:12 - Knowing Your Audience Types
Founder and CMO, Amanda Goetz
Amanda Goetz is the Founder and CEO of House of Wise, which is a luxury CBD company helping women to live life on their own terms, and take control of their sleep, sex, stress, and wealth. To add to her busy but rewarding life as a mother and a boss, Goetz is also a half-time CMO at Teal—an online community and digital platform that enables professionals working in the tech industry to grow their careers with confidence. With 15 years of marketing and start-up experience, Goetz firmly believes that community builds a brand.