Youtalk

By Youtech

If marketing is a journey, Michael and Wilbur are two steadfast explorers. Join them as they tackle all aspects of what running an agency is like and how marketing is changing in today’s world. Each e... more

4.9

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FAQs about Youtalk:

How many episodes does Youtalk have?

The podcast currently has 53 episodes available.

Youtalk episodes:

June 02, 2022 Reflecting on 10 Years in Business (Bonus Show)
Today's episode is a special one. Join Wilbur and Norris as they chat about what the past 10 years of Youtech means to them. And in case you were wondering—no, they aren't debating this time.
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24min
May 06, 2022Content vs. Design
Episode Highlights
1:35 - Great Content Doesn't Ensure Reads

4:55 - Content Converts...Design Draws In

7:03 - Fitting Words Around Design

9:02 - "A Picture Is Worth 1,000 Words"

10:10 - "I Don't Need 1,000 Words"

13:25 - Selling Something Without Saying Anything

In the marketing world, content and design are often neck and neck.

When designing a campaign, what comes first? How can you sell something without words (like Apple does)? What's better? The answers are all here, in Episode 5 of Youtalk.

Wilbur is arguing for design. Norris is ready to die on the content hill.
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18min
March 31, 2022Sales vs. Marketing
Episode Highlights
1:22 - Market Well Instead of Hiring More Salespeople

4:55 - Get More Potential Customers With Sales

7:45 - Marketing Establishes Trust (Just Like Sales)

11:50 - A Lot of People Prefer Personal Sales

16:43 - The Consensus of Sales vs. Marketing
A tale as old as time...sales vs. marketing. To get sales you need marketing. But marketing isn't always enough.

In this showdown, Norris and Wilbur discuss what's the better strategy: sales or marketing?

Wilbur is all for sales. Norris is on marketing's side. This episode's conclusion may surprise you—or maybe you already know the clear winner.
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21min
March 11, 2022Should Your Business Exist in the Metaverse?
Ah yes...the Metaverse. For some, it's still a foreign concept. Others have already bought their first virtual real estate (hi, Snoop Dogg).

Regardless, the Metaverse opens up the conversation for how business will be conducted in the virtual world.

But let's start with the basics—should your business be in the Metaverse?

Wilbur says yes. Norris disagrees.

Who are you siding with? Choose your stance below.
Timestamps
2:09 - Start Small

2:45 - The Risks

5:58 - NFTs & the Future

9:25 - Where Would You Start?

11:02 - The Final Verdict
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17min
March 03, 2022PPC vs. SEO
Episode Highlights
1:05 - The Best Long-Term Strategy

2:58 - How To Get Instant Results

5:07 - Less Money, More Benefit

8:45 - PPC or SEO: How To Choose

13:29 - Diversification...Always
So...whose side are you on?
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16min
February 15, 2022Should You List Pricing on Your Website?
Episode Highlights
3:07 - Pricing Puts You in a Box

4:51 - "I'm Wasting So Much Time Here"

8:42 - Pricing & the Complexity of the Solution

14:50 - To Price or Not To Price: The Answer
So...who won this debate? Let us know.
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17min
December 03, 2021 Explaining the Metaverse
Episode Highlights
1:07 - Digital Is the New Reality
7:32 - How Tech & Marketing Create Demand
12:58 - How Marketing Will Change

P.S. Meta might be a bit ahead of its time, but it’s something to keep an eye on and adopt early before the metaverse is saturated.
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15min
November 18, 2021 Thinking About the Opportunity Cost
Episode Highlights
2:09 - Do Something You've Never Done Before—It's Important
8:41 - Good and On-Time VS. Perfect and Late
13:48 - Try...Just Try
16:39 - Perfectionism: The Enemy of Opportunity
21:20 - Comfortability: The Enemy of Progress

P.S. Throw it at the wall. Lose the money. Don't settle. Then succeed.
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25min
November 11, 2021 Make Sure You Nail Your Product Positioning
Episode Highlights
4:45 - Marketing Can Only Take You So Far
5:02 - Airbnb's Product Positioning: From Renting Mattresses to Making Millions
9:00 - How To Keep Up With a Changing Market (and Be Like Airbnb)
10:20 - Don't Be Afraid To Kill It—or Change It

P.S. Look at your copy. If you can replace your brand name with a competitor's name and it still makes sense, you're not articulating your position well.
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17min
November 01, 2021 People—Your Most Valuable Resource (w/ Donnie Bedney | PSP Metrics)
Episode Highlights
7:20 - The Great Resignation & Post-Pandemic Reality
12:49 - How To Tell If Your Work Model Works
21:24 - Build a Better Business With Personal Branding
33:53 - People Over Brands, Every Time
41:26 - Is Your Vision Big Enough?

P.S. I think Donnie might have shown us up on our own show.
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45min

FAQs about Youtalk:

How many episodes does Youtalk have?

The podcast currently has 53 episodes available.