Youtalk

Youtalk

By YoutechBusinessMarketing
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Youtalk episodes

  • Content vs. Design

    Episode Highlights

    • 1:35 - Great Content Doesn't Ensure Reads
    • 4:55 - Content Converts...Design Draws In
    • 7:03 - Fitting Words Around Design
    • 9:02 - "A Picture Is Worth 1,000 Words"
    • 10:10 - "I Don't Need 1,000 Words"
    • 13:25 - Selling Something Without Saying Anything


      • In the marketing world, content and design are often neck and neck.


      When designing a campaign, what comes first? How can you sell something without words (like Apple does)? What's better? The answers are all here, in Episode 5 of Youtalk.

      Wilbur is arguing for design. Norris is ready to die on the content hill.


      18 min
    • Sales vs. Marketing

      Episode Highlights

      • 1:22 - Market Well Instead of Hiring More Salespeople
      • 4:55 - Get More Potential Customers With Sales
      • 7:45 - Marketing Establishes Trust (Just Like Sales)
      • 11:50 - A Lot of People Prefer Personal Sales
      • 16:43 - The Consensus of Sales vs. Marketing

        • A tale as old as time...sales vs. marketing. To get sales you need marketing. But marketing isn't always enough.


        In this showdown, Norris and Wilbur discuss what's the better strategy: sales or marketing?

        Wilbur is all for sales. Norris is on marketing's side. This episode's conclusion may surprise you—or maybe you already know the clear winner.


        21 min
      • Should Your Business Exist in the Metaverse?

        Ah yes...the Metaverse. For some, it's still a foreign concept. Others have already bought their first virtual real estate (hi, Snoop Dogg).


        Regardless, the Metaverse opens up the conversation for how business will be conducted in the virtual world. 

        But let's start with the basics—should your business be in the Metaverse? 

        Wilbur says yes. Norris disagrees.

        Who are you siding with? Choose your stance below.

        Timestamps

        • 2:09 - Start Small
        • 2:45 - The Risks
        • 5:58 - NFTs & the Future
        • 9:25 - Where Would You Start?
        • 11:02 - The Final Verdict
          • 17 min
        • PPC vs. SEO

          Episode Highlights

          • 1:05 - The Best Long-Term Strategy
          • 2:58 - How To Get Instant Results
          • 5:07 - Less Money, More Benefit
          • 8:45 - PPC or SEO: How To Choose
          • 13:29 - Diversification...Always

            • So...whose side are you on?

            16 min
          • Should You List Pricing on Your Website?

            Episode Highlights

            • 3:07 - Pricing Puts You in a Box
            • 4:51 - "I'm Wasting So Much Time Here"
            • 8:42 - Pricing & the Complexity of the Solution
            • 14:50 - To Price or Not To Price: The Answer

              • So...who won this debate? Let us know.

              17 min
            • Explaining the Metaverse
              Episode Highlights

              1:07 - Digital Is the New Reality

              7:32 - How Tech & Marketing Create Demand
              12:58 - How Marketing Will Change


              P.S. Meta might be a bit ahead of its time, but it’s something to keep an eye on and adopt early before the metaverse is saturated.

              15 min
            • Thinking About the Opportunity Cost
              Episode Highlights

              2:09 - Do Something You've Never Done Before—It's Important

              8:41 - Good and On-Time VS. Perfect and Late
              13:48 - Try...Just Try
              16:39 - Perfectionism: The Enemy of Opportunity
              21:20 - Comfortability: The Enemy of Progress


              P.S. Throw it at the wall. Lose the money. Don't settle. Then succeed.

              25 min
            • Make Sure You Nail Your Product Positioning
              Episode Highlights

              4:45 - Marketing Can Only Take You So Far

              5:02 - Airbnb's Product Positioning: From Renting Mattresses to Making Millions
              9:00 - How To Keep Up With a Changing Market (and Be Like Airbnb)
              10:20 - Don't Be Afraid To Kill It—or Change It


              P.S. Look at your copy. If you can replace your brand name with a competitor's name and it still makes sense, you're not articulating your position well.

              17 min

            About Youtalk

            From the publisher's feed

            If marketing is a journey, Michael and Wilbur are two steadfast explorers. Join them as they tackle all aspects of what running an agency is like and how marketing is changing in today’s world. Each episode is different—but every single one is worth your while.