<h3>Episode Highlights</h3>
<a href="https://youtu.be/JYEN-KB1uiY?t=285" target="_blank">4:45</a> - Marketing Can Only Take You So Far 
<a href="https://youtu.be/JYEN-KB1uiY?t=302" target="_blank">5:02</a> - Airbnb's Product Positioning: From Renting Mattresses to Making Millions 
<a href="https://youtu.be/JYEN-KB1uiY?t=540" target="_blank">9:00</a> - How To Keep Up With a Changing Market (and Be Like Airbnb) 
<a href="https://youtu.be/JYEN-KB1uiY?t=620" target="_blank">10:20</a> - Don't Be Afraid To Kill It—or Change It
 
P.S. Look at your copy. If you can replace your brand name with a competitor's name and it still makes sense, you're not articulating your position well.

Episode Highlights 4:45 - Marketing Can Only Take You So Far 5:02 - Airbnb's Product Positioning: From Renting Mattresses to Making Millions 9:00 - How To Keep Up With a Changing Market (and Be Like Airbnb) 10:20 - Don't Be Afraid To Kill It—or Change It P.S. Look at your copy. If you can replace your brand name with a competitor's name and it still makes sense, you're not articulating your position well.

Episode Highlights
<a href="https://youtu.be/JYEN-KB1uiY?t=285" rel="noopener noreferrer">4:45</a> - Marketing Can Only Take You So Far 
<a href="https://youtu.be/JYEN-KB1uiY?t=302" rel="noopener noreferrer">5:02</a> - Airbnb's Product Positioning: From Renting Mattresses to Making Millions 
<a href="https://youtu.be/JYEN-KB1uiY?t=540" rel="noopener noreferrer">9:00</a> - How To Keep Up With a Changing Market (and Be Like Airbnb) 
<a href="https://youtu.be/JYEN-KB1uiY?t=620" rel="noopener noreferrer">10:20</a> - Don't Be Afraid To Kill It—or Change It
 
P.S.&nbsp;Look at your copy. If you can replace your brand name with a competitor's name and it still makes sense, you're not articulating your position well.

Make Sure You Nail Your Product Positioning

If marketing is a journey, Michael and Wilbur are two steadfast explorers. Join them as they tackle all aspects of what running an agency is like and how marketing is changing in today’s world. Each episode is different—but every single one is worth your while.

-Insight on what marketing agency execs do daily, the problems they have, and the solutions they solve
-Raw, real, and unrehearsed footage—consisting of just one take
-New episodes published each week

Business

Marketing

If marketing is a journey, Michael and Wilbur are two steadfast explorers. Join them as they tackle all aspects of what running an agency is like and how marketing is changing in today’s world. Each episode is different—but every single one is worth your while. -Insight on what marketing agency execs do daily, the problems they have, and the solutions they solve -Raw, real, and unrehearsed footage—consisting of just one take -New episodes published each week

Share Make Sure You Nail Your Product Positioning

Sign up to save your podcasts

Make Sure You Nail Your Product Positioning

Make Sure You Nail Your Product Positioning