Youtalk

Youtalk

By YoutechBusinessMarketing
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Youtalk episodes

  • Dre de Vera | Marketing | Using SEO in Everything You Do

    On this episode we talk about:

    • Dre de Vera (he's worth talking about, I promise)
    • Using SEO in virtually everything you do
    • How to make your personal brand stand out
    • Why you should speak out on your accomplishments
    • The SEO Video Show

      • Episode Highlights:


      0:43 - About Dre de Vera
      2:23 - Using SEO to Land the Job 
      8:40 - Creating a Strong Personal Brand
      16:03 - Be Seen: Exclaim Your Victories  
      17:21 - The SEO Video Show 
      22:04 - Using SEO in Everything You Do

      Who is Dre de Vera & The SEO Video Show?

      The SEO Video Show was founded by 15+ year SEO professional, Paul Andre de Vera, to help SEOs and digital marketers experienced the best SEO video content.

      All of his videos are curated and organized to help you find the most valuable knowledge on all aspects of SEO, from off-page to on-page. His goal is to master the art of SEO through learning and sharing of knowledge bombs, gold nuggets, and secret tactics in the world of search engine optimization video content.

      People say you learn twice through teaching. By curating SEO videos from other experts in the industry and answering questions through the live SEO Video Show on YouTube http://youtube.seo.video we can teach each other through live streams and chat. Let’s all become SEO masters together! Don’t forget to visit his site http://seo.video for a collection of curated videos that the live SEO Video Show will be reviewing and deconstructing.

      46 min
    • Lee Auerbach of ChatMeter | Sales | Building Company Culture

      *Apologies for the sound quality on Lee's end. He's a bit muffled.*

      On this episode we talk about:

      • About Lee Auerbach and how ChatMeter came to be.
      • How transparency goes a long way in the world of sales.
      • Avoiding job burnout in the workplace.
      • ChatMeter culture: a word on work environments
      • The pros and cons of good company culture

        • Episode Highlights:


        0:41 - About Lee Auerbach
        12:58 - Sales: Building Rapport in Five Minutes  
        18:42 - Avoiding Burnout in the Workplace
        21:10 - ChatMeter Culture: A Word on Work Environments
        25:49 - The Pros and Cons of Good Company Culture

        Who is ChatMeter? 

        Whether you have 20 locations or 20,000, ChatMeter can help you command the conversation around your brand – everywhere. Chatmeter’s all-in-one online Reputation and Local SEO management software helps multi-location brands and agencies stay in control of every location. Real-time monitoring of all reviews, social media pages, and listings makes it easy to take action where you need it most.

        - Listings - Reviews  - Local SEO  - Pages - Social Media - Reporting and Analytics

        39 min
      • Brady Morgan | Business | How to Start From Scratch

        On this episode we talk about:

        • His journey to financial freedom and how the Virtual Assistant Agency came about.
        • Understanding how a virtual assistant works. (What's worth your time and what's not?)
        • The process of getting a virtual assistant.
        • How the virtual assistant idea started.
        • Letting go vs. Quitting: knowing when to let go of a business endeavor.

          • Episode Highlights:

          0:16 - About Brady Morgan

          4:49 - How Does a Virtual Assistant Work?
          9:38 - Delegating Tasks You Don't Know How to Do
          19:01 - The Process of Getting a Virtual Assistant
          31:14 - How Did the Virtual Assistant Idea Come About?
          34:21 - Entrepreneur Advice: Letting Go vs. Quitting

          49 min
        • Ben Goodey | Marketing | How to Start a Successful Podcast

          On this episode we talk about:

          • Starting a podcast and how How the Fxck came about.
          • Why podcasts are great for building strong relationships.
          • Exploring if you should guest star on other podcasts.
          • How to make a podcast that stands out.
          • How to invite people to star in your podcast.
          • Deciding on podcast content (and how the podcast name How the Fxck came to be).

            • Episode Highlights:


            0:40 - About Ben Goodey
            1:51 - Joining the Podcast World
            5:44 - Building Strong Relationships via Podcasts
            8:18 - Should You Guest Star on Other Podcasts? 
            13:30 - Making a Podcast That Stands Out
            18:28 - Say Yes: Getting People to Star in Your Podcast
            20:24 - Deciding on Podcast Content

            What is How the Fxck?

            We interview creative leaders to find out the secrets behind their most successful campaigns.   Ever wondered how a CMO hit those metrics? How they got buy-in from their team? What they had to do to execute it well? How much it cost?  Learn from the challenges of others on their path to success, grow your marketing expertise at How the F*ck.

            45 min
          • Brett Gordon | Marketing | How to Use Digital Radio & OTT

            Episode Highlights:

            2:12 - The State of Radio & Audio Amid COVID

            7:22 - Targeting Your Audience With Digital Audio
            13:35 - OTT: The Future of TV 
            19:29 - Questions You Should Ask About OTT
            22:15 - A Visualization of How Digital Radio Works

            Who is Entercom?

            Entercom Communications Corp. (NYSE: ETM) is a leading audio and entertainment company engaging over 170 million consumers each month through its iconic broadcast brands, expansive digital platform, premium podcast network and live events and experiences. With presence in every major U.S. market, and accessible on every device, Entercom delivers the industry’s most compelling live and on-demand content and experiences from voices and influencers its communities trust and love.  The company’s robust portfolio of assets and integrated solutions offer advertisers today’s most engaged audiences through targeted reach, brand amplification and local activation—all at national scale. Entercom is the unrivaled leader in local radio sports and news and the #1 creator of live, original local audio content in the U.S.

            38 min
          • Tyler Burch | Marketing | How to Create Content That Attracts

            Episode Highlights:

            1:55 - Content Marketing 
            4:19 - How to Create Content That Attracts
            8:16 - Engaging on Social Platforms 
            10:48 - The Benefit of Personal Branding
            16:14 - Steering Away From "Best Practices" 
            17:02 - The Two-Channel Approach to Content
            19:11 - Growing Smaller Mobile Apps

            Who is Tyler Burch?

            Tyler joined BoardActive in May 2019 as a remote Marketing Specialist. Fun job, incredible team. He was promoted to Director of Digital Marketing in January 2020 in ATL. Hard work, humbling role.

            BoardActive helps small to medium-sized mobile apps:


            -Increase engagement to cut costly user churn
            -Increase downloads by delivering personalized value with segmented targeting
            -Supplement other marketing campaigns with cost-effective push notifications

            If he was gonna bore you to death, he would mention buzzwords like mobile marketing strategy, user acquisition, advanced push notifications, and all that jazz.

            But let's not go there.

            39 min
          • Matt Hochberg | Business | How to Use Athletes as Influencers

            Episode Highlights:

            0:55 - About Hochberg Sports Marketing 

            1:14 - The Value of Niche Athletes
            6:05 - Sports Influencer Marketing for Grey-Area Companies
            8:05 - Fostering an Authentic Partnership 
            10:50 - Who is Athlete Marketing for? 
            13:08 - The Versatility of Athlete Marketing 
            18:00 - Keeping Influencing Organic 
            20:30 - Tips for Getting Started

            Hochberg Sports Marketing:

            An independent & socially-conscious sports sponsorship agency.

            Hochberg Sports focuses on growing sports properties, boost the presence of athletes, and drive tangible results for brands.

            24 min
          • Wilbur You | Business | How to Approach an Acquisition

            Episode Highlights:

            1:18 - The Benefits of the Norton Norris Acquisition 

            3:03 - Why Now's the Time to Invest Amid Pandemic 
            4:28 - Looking Back at Humble Beginnings 
            6:45 - Advice for Entrepreneurship 
            7:08 - Surround Yourself With Good People
            7:57 - Fail Your Way to the Top
            10:17 - Why the Higher Ed Industry? 
            12:13 - Advice on Acquisition

            Who is Wilbur You?

            $600, a vision, and fortitude. These are the three aspects that Youtech CEO Wilbur You had when he established the company in July 2012.

            Without a consistent revenue stream, You and his team of two pushed through financial challenges by personally cold-calling 100 companies every day with an offer to build their websites for just $500.

            Ninety-nine times of 100 the proposal was rejected—but all it takes is just one.

            19 min
          • Rand Fishkin | Marketing | How to Approach Content Marketing

            I recently sat down with cofounder and CEO of SparkToro, Rand Fishkin, to discuss many topics regarding entrepreneurship, marketing, business, and more.

            Episode Highlights:

            0:35 - The Positive & Negatives of Entrepreneurship

            1:13 - Why Uncomfortable Truths Are Your Best Selling Point
            5:15 - Sparktoro & Consumer Influencer Marketing 
            6:45 - Google Monopolization & The Future of SEO
            10:44 - Pairing Content With Your Social Channels
            16:11 - When Should You Use Paid Advertising? 
            20:42 - Should You Use Social Media as a Testing Ground?
            25:47 - TikTok's Demise
            28:30 - Big Tech Hearings

            Who is Rand Fishkin?

            Rand runs most of the show at SparkToro. He was formerly co-founder and CEO of Moz, co-founder of Inbound.org, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

            He doesn’t take himself too seriously, but he does have a bit of a chip on his shoulder, and is deeply passionate about making SparkToro a great company (at least, by his own peculiar standards).

            40 min
          • Sima Dahl | Marketing | Quick Tips on Personal Branding

            Who is Sima Dahl?

            In today’s hyper-connected, social-centric global marketplace, competition is tougher than ever.

            Marketers compete for brand awareness

            Talent leaders compete to attract the best hires, and keep them

            Sales teams compete for more referrals and new deals

            Emerging leaders compete for their next promotion

            To win, you’ve got to be smart. Hustle. Have a strong product or service. Be a great place to work. But that’s just the ante.

            Today’s winners have a high Sway Factor. They know how to promote themselves as leaders and subject matter experts.

            They make an amazing first impression, both online and off.

            They behave in ways that attract opportunities, talent, and leads. 

            Sima’s Keynote Presentations and Consulting Solutions are designed to help you successfully increase your Sway Factor and create demand for who you are and what you do.

            10 min

          About Youtalk

          From the publisher's feed

          If marketing is a journey, Michael and Wilbur are two steadfast explorers. Join them as they tackle all aspects of what running an agency is like and how marketing is changing in today’s world. Each episode is different—but every single one is worth your while.