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Rand Fishkin | Marketing | How to Approach Content Marketing
I recently sat down with cofounder and CEO of SparkToro, Rand Fishkin, to discuss many topics regarding entrepreneurship, marketing, business, and more.
Episode Highlights:
0:35 - The Positive & Negatives of Entrepreneurship
1:13 - Why Uncomfortable Truths Are Your Best Selling Point
5:15 - Sparktoro & Consumer Influencer Marketing
6:45 - Google Monopolization & The Future of SEO
10:44 - Pairing Content With Your Social Channels
16:11 - When Should You Use Paid Advertising?
20:42 - Should You Use Social Media as a Testing Ground?
25:47 - TikTok's Demise
28:30 - Big Tech Hearings
Who is Rand Fishkin?
Rand runs most of the show at SparkToro. He was formerly co-founder and CEO of Moz, co-founder of Inbound.org, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
He doesn’t take himself too seriously, but he does have a bit of a chip on his shoulder, and is deeply passionate about making SparkToro a great company (at least, by his own peculiar standards).
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By Youtech
4.9
2424 ratings
I recently sat down with cofounder and CEO of SparkToro, Rand Fishkin, to discuss many topics regarding entrepreneurship, marketing, business, and more.
Episode Highlights:
0:35 - The Positive & Negatives of Entrepreneurship
1:13 - Why Uncomfortable Truths Are Your Best Selling Point
5:15 - Sparktoro & Consumer Influencer Marketing
6:45 - Google Monopolization & The Future of SEO
10:44 - Pairing Content With Your Social Channels
16:11 - When Should You Use Paid Advertising?
20:42 - Should You Use Social Media as a Testing Ground?
25:47 - TikTok's Demise
28:30 - Big Tech Hearings
Who is Rand Fishkin?
Rand runs most of the show at SparkToro. He was formerly co-founder and CEO of Moz, co-founder of Inbound.org, and author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
He doesn’t take himself too seriously, but he does have a bit of a chip on his shoulder, and is deeply passionate about making SparkToro a great company (at least, by his own peculiar standards).