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Matt Hochberg | Business | How to Use Athletes as Influencers


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Episode Highlights:

0:55 - About Hochberg Sports Marketing 

1:14 - The Value of Niche Athletes
6:05 - Sports Influencer Marketing for Grey-Area Companies
8:05 - Fostering an Authentic Partnership 
10:50 - Who is Athlete Marketing for? 
13:08 - The Versatility of Athlete Marketing 
18:00 - Keeping Influencing Organic 
20:30 - Tips for Getting Started

Hochberg Sports Marketing:

An independent & socially-conscious sports sponsorship agency.

Hochberg Sports focuses on growing sports properties, boost the presence of athletes, and drive tangible results for brands.

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