Youtalk

Youtalk

By YoutechBusinessMarketing
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Youtalk episodes

  • Top 5 Social Networks in the US: How Do They Stack Up?
    Episode Highlights

    0:42 - The Most Popular American Platform List 

    6:00 - #1 American Platform: Youtube 
    7:25 - Facebook Isn't Cool Anymore
    8:14 - The Underrated Platform: Pinterest 
    9:39 - Connection vs. Content

    P.S. Went with a shorter pod this time around (12 mins). Let us know if you like it better.

    12 min
  • Timid Salespeople Have Skinny Kids
    Episode Highlights

    1:15 - Believing In the Product You Sell

    1:47 - Timid Sales Guys Have Skinny Kids
    5:57 - Selling Yourself vs. Selling the Product
    14:30 - Our Sales Strategy 
    18:16 - The Pros and Cons of Sales
    19:47 - Marketing and Sales Relationship


    P.S. Alkaline 88 didn’t sponsor this pod. They’re just a cool client and we like them.

    27 min
  • Dave Gerhardt | Marketing | B2B Marketing | Season 1 BONUS Episode

    SEASON 1 BONUS

    If you don't know DG, he's one of the most influential B2B marketers in the entire world right now. If any episode is a must-listen, it's this one. It's packed with good content.

    Episode Highlights

    1:12 - Using Your CEO to Market the Brand

    4:54 - Pairing Expertise With the Founder Story
    9:29 - Getting Employees to Post: Internal Marketing
    15:07 - Writing a Book? Here's Where to Begin
    22:21 - Paid Advertising vs. Building a Brand 
    28:30 - The #1 Marketing Channel: Email

    45 min
  • What You Actually Need to Know About SEO w/ Tara Hughes

    1:10 - The Benefits of SEO 

    5:44 - The Power of Transparency 
    8:44 - New Google Update: What To Expect 
    10:22 - The Day of the Yellow Pages Are Gone
    12:15 - How SEO Works
    15:09 - How Valuable Content Impacts SEO

    P.S. Tara is starting her own SEO podcast soon. We’re betting it blows Youtalk out of the water.

    30 min
  • Should You Go DTC? How One E-Commerce Company Scaled to $10 Million in 3 Years
    Episode Highlights

    4:10 - Getting Into the E-Commerce Space

    6:42 - Taking Control of Your Revenue
    9:02 - Scaling With E-Commerce 
    13:30 - The Stigma of Discount Brands
    16:57 - How Brand Awareness Sales
    27:21 - Building a Digital Footprint Takes Time

    P.S. Always be thinking about how you can provide value in your marketing. This is how inbound works.


    P.P.S. Discounts aren’t the only way to provide value.

    34 min
  • Website Do's and Don'ts

    Episode Highlights:


    1:10 - Your Website Is Your First Impression
    4:10 - Website Aspects: Design vs. Functionality
    6:32 - How Shopify Trailblazed Ecommerce Websites
    10:54 - The Worst CMS Systems 
    16:23 - Website Best Practices


    P.S. Where the hell are you supposed to put the apostrophes in do's and don'ts? There's no consistency.

    28 min
  • The Grind (and new features coming to Twitter)

    Episode Highlights:


    2:08 - Talent vs. Hard Work
    7:19 - Learning Life Lessons
    12:51 - Life Owes You Nothing 
    14:29 - Developing Good Habits
    18:16 - What it Takes To Build 
    21:17 - Learn From Failures, Not Success
    24:07 - Twitter's New Updates

    P.S. Twitter Spaces vs. Clubhouse... Who do you have coming out on top? My bet is Twitter

    34 min
  • Hiring in An Agency | Downsides of WFH | Amateur Stock Tips

    On this episode:

    • Opening multiple locations: how to decide
    • Hiring the right candidate
    • Gen Z entering the workforce
    • Adapting to employees vs. enforcing guidelines
    • The age of awareness in digital marketing
    • The downsides of WFH

      • Episode Highlights:


      2:34 - Opening Multiples Locations: How To Decide 
      4:40 - Hiring the Right Candidate 
      6:18 - Gen Z Entering the Workforce 
      10:05 - Adapting To Employees vs. Enforcing Guidelines
      15:11 - The Age of Awareness in Digital Marketing
      16:35 - The Downsides of WFH

      31 min
    • The Youtech Story (How We Got Here)

      On this episode:

      • What Season 2 entails
      • About Youtech
      • Marketing: specific is universal
      • Meet the hosts
      • Youtech culture
      • Fail your way to the top

        • Episode Highlights:


        2:58 - What Season 2 Entails 
        4:09 - What is Youtech 
        9:36 - Marketing: Returning to Authenticity 
        12:00 - About CMO and Host, Michael Norris
        17:54 - The Youtech Culture 
        24:53 - Failing Your Way to the Top

        30 min

      About Youtalk

      From the publisher's feed

      If marketing is a journey, Michael and Wilbur are two steadfast explorers. Join them as they tackle all aspects of what running an agency is like and how marketing is changing in today’s world. Each episode is different—but every single one is worth your while.