Youtalk

Youtalk

By YoutechBusinessMarketing
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Youtalk episodes

  • Season 2 Pilot

    Last season was about them. This season is about us.

    We’ve met the industry's best—Founders, Entrepreneurs, Growth Marketers. 


    Now, we’re showing you who we are. What we do on a daily basis. The problems we face, and the solutions we find. Real conversations about everyday stuff that affects people across a wide range of industries.

    P.S. Season 2 includes Youtech CEO, Wilbur You



    2 min
  • Victoria Kennedy | PR | How to Use PR to Expand Your Brand's Footprint

    On this episode we talk about:

    • The difference between PR and Marketing
    • How PR works
    • The power of the PR
    • Building credibility in different mediums
    • Is PR for everyone?
    • How to immediately build your authority

      • Episode Highlights:


      1:09 - PR vs. Marketing
      3:42 - The Power of the PR 
      4:34 - Build Credibility in Different Mediums 
      6:52 - Is PR for everyone? 
      12:08 - The PR Process
      22:48 - Tips to Immediately Build Your Authority

      CEO of Victorious PR, Victoria Kennedy 


      Victoria Kennedy is a TEDx speaker and well-respected authority in Public Relations. She is the CEO of Victorious PR, an award-winning Full-Service PR Agency, that helps Impactful leaders and businesses be seen and heard to have a greater influence on the world.

      In addition to running a successful PR & Marketing agency, she also has given talks, workshops, and has worked as a trusted consultant for Entrepreneurs, C-level executives, and top Inc 500 companies. She has been featured in over 200 publications and podcasts both nationally and internationally.

      39 min
    • Brian Kehoe | Business | Building an Authentic Brand

      On this episode we talk about:

      • How to develop a brand
      • Expanding on your brand's services
      • Why talking to customers is important
      • What it means to have relevant content
      • The significance of company culture

        • Episode Highlights:


        19:06 - Advice on Developing a Brand 
        22:57 - Survey vs. Conversation
        27:06 - Utilizing Different Marketing Channels
        29:38 - What it Means to Have Relevant Content 
        37:29 - The Importance of Company Culture

        Director of Marketing at Mdrive,  Brian Kehoe 


        Kehoe has successfully helped build the lifestyle brand, Mdrive. What is Mdrive? Mdrive is a men’s health supplement line for driven men. They bring natural testosterone support for men looking to increase energy, strength, and drive. Among other things, Mdrive is a distinct voice in the health and wellness industry that encourages men to not let age beat them. Mdrive prides itself in being completely transparent, open, and honest. From leaving the clinical research in the open to always answering their phones, they want you to always feel like they've got your back.

        43 min
      • Gaetano DiNardi | Marketing | How to Work on Your Own Terms...and Succeed

        On this episode we talk about:

        • The role of the growth marketer
        • Tips for making a successful case study
        • Fostering an agile team culture
        • The obsession with low-quality leads
        • Aligning your marketing philosophy
        • Why copying competitors is bad

          • Episode Highlights:


          5:23 - Using Case Studies To Get Clients 
          10:40 - The Role of the Growth Marketer 
          13:22 - Fostering an Agile Team Culture
          23:03 - The Obsession With Low-Quality Leads 
          26:29 - What's Your Marketing Philosophy? 
          30:18 - Copying Competitors is Bad

          Director of Growth Marketing at Nextiva, Gaetano DiNardi


          DiNardi began his professional career as a lost college graduate who didn't want to do anything in life other than become a platinum superstar music producer. He spent 5 years as a full-time music producer & songwriter in New York, working with artists like Fat Joe, Shaggy, and Ryan Leslie. The grind was brutal but gifted him with a unique competitive advantage in the business world. He realized that musicians & B2B companies have the exact same problems. And without knowing it, he became a self-taught digital marketer.

          42 min
        • Amanda Goetz | Marketing | Building a Tight-Knit Community

          On this episode we talk about:

          • The evolution of person-centric brands
          • Tying customers' realities to your brand story
          • Building a product you actually need
          • The challenges of advertising CBD
          • Balancing being a boss and mother
          • Advice for building a community for your brand
          • Knowing your audience types

            • Episode Highlights:

            06:08 - The Evolution of Person-Centric Brands

            09:01 - Tying Customers' Realities to Your Brand Story
            13:31 - Building a Product You're Passionate About 
            15:34 - The Challenges of Advertising CBD
            16:31 - Balancing Being a Boss and Mother
            20:11 - Advice for Building a Community for Your Brand
            22:12 - Knowing Your Audience Types

            Founder and CMO, Amanda Goetz


            Amanda Goetz is the Founder and CEO of House of Wise, which is a luxury CBD company helping women to live life on their own terms, and take control of their sleep, sex, stress, and wealth. To add to her busy but rewarding life as a mother and a boss, Goetz is also a half-time CMO at Teal—an online community and digital platform that enables professionals working in the tech industry to grow their careers with confidence. With 15 years of marketing and start-up experience, Goetz firmly believes that community builds a brand.

            43 min
          • Derek Sullivan | How to Market to Niche Audiences

            On this episode we talk about:

            • Marketing a marketing company
            • How to market broad brands
            • Marketing based on data
            • The marketing and sales relationship
            • Tracking qualified leads

              • Episode Highlights:

              02:10 - Marketing a Marketing Company

              13:36 - How to Market Broad Brands
              16:12 - Cybba: Seasonal Marketing 
              20:08 - Marketing and Sales Relationship
              24:54 - Tracking Qualified Leads

              Derek Sullivan

              Derek Sullivan is a marketing manager for Cybba. Who is Cybba? Cybba built a powerhouse stack of integrated digital marketing and advertising technologies to propel user acquisition and conversion rate optimization. Its digital experts partner with marketing teams and provide custom strategies for campaign optimization.

              46 min
            • Jason Vana | Marketing | How to Build a Brand People Actually Care About

              On this episode we talk about:

              • Marketing your brand: getting back to the basics
              • Why branding is not about you, but your target market
              • Features vs. benefits
              • How Marketing is Psychology applied to business
              • Using LinkedIn to grow your business

                • Episode Highlights:

                04:04 - Marketing Your Business: Where to Start

                05:39 - Foundation, Inbound, Outbound
                11:18 - Branding 101: No One Cares About Your Brand
                23:25 - Marketing Is Psychology Applied to Business
                30:50 - Tactics on Growing LinkedIn

                Founder of Shift, Jason Vana


                Do you have a killer product or service, but just can't seem to figure out how to market it well? That's where he comes in. Jason Vana helps businesses of all sizes do one thing: get more customers.

                Think of him as your Fractional CMO (chief marketing officer). Rather than working with a slew of different marketing companies specializing in only one or two areas, he can help develop a comprehensive marketing plan for you and do all the work to make it happen.


                56 min
              • Ryan Staley | Sales | How to Land Big Accounts With Limited Resources

                On this episode we talk about:

                • Using the "perfect customer" to scale your business
                • How referrals go a long way
                • Sponsorships and networking
                • Saying the perfect thing to the right person
                • How to consistently look for clients


                  • Episode Highlights:

                  04:07 - Using Top Customers to Scale Business

                  08:08 - The Power of the Referral System
                  12:40 - Identifying the "Perfect Customer"
                  13:16 - Saying the Perfect Thing to the Right Client
                  17:40 - How to Consistently Look for Clients


                  Who is Ryan Staley?

                  Ryan’s mission is to cut decades off of your sales learning curve so that you can rapidly scale your results, create time freedom and a lifestyle of your own design. He has rapidly scaled Sales Professionals Results and Revenue by landing Net New Contracts from some of the largest Private and Publicly Traded Companies in the world. Creator & Founder of the Whale Selling System™, Ryan’s innovative, disruptive and highly-profitable Sales System continues cutting through the noise to deliver results regardless of age, experience, solution or vertical.


                  32 min
                • John and Vince Pinto | Business | Running Two Sister Businesses

                  On this episode we talk about:

                  • The impact of video marketing
                  • Growing your client network
                  • The obstacles in starting a company
                  • From basement to studio: facing the doubts
                  • The benefits of working with family
                  • What sets JV Studios apart

                    • Episode Highlights:

                    1:31 - How JV Studios Came to Be

                    2:55 - Playing to Your Strengths 
                    5:56 - Growing Your Customer Base
                    10:56 - The Challenges of Growing a Company
                    17:07 - From Basement to Studio: Facing The Doubts
                    25:52 - What Sets JV Studios Apart

                    Who is JV Studios?

                    From the heart of the midwest, JV Studios is a full-service video production company, turning ideas into action for brands worldwide. They partner with innovative agencies and businesses to develop captivating creative content through cinematic storytelling.


                    38 min
                  • Parham Elmi | Business | Communication and Mental Health

                    *Apologies for the audio quality, there was some tape on Parham's headphones that got picked up*

                    On this episode we talk about:

                    • A few tips on being a great listener
                    • Understanding what it means to be authentic
                    • Coping with mental health during COVID
                    • One small way to reduce workday stress

                      • Episode Highlights:


                      1:17 -  About Podcast Host Parham Elmi 
                      2:53 - Great Talkers Are the Best Listeners
                      9:58 - The Personal Process Podcast 
                      13:47 - What Does Authenticity Sound Like? 
                      17:57 - Coping With Mental Health During COVID 
                      23:50 - Reduce Workday Stress With Just One Tip

                      Host of the Personal Process Podcast, Parham Elmi


                      Kinesiologist, Podcast host, entrepreneur—these are just a few of Elmi’s specialties. Primarily, Elmi hosts the Personal Process Podcast, which shares stories of the growth, struggles, journey, self-discovery, and success of guests in various fields of life so you can be ahead of the curve, develop your purpose, and learn to "trust the process." Elmi hopes to inspire and motivate individuals who want a diversified understanding of various topics in life so they can better relate and communicate with peers, friends, and clients. 

                      43 min

                    About Youtalk

                    From the publisher's feed

                    If marketing is a journey, Michael and Wilbur are two steadfast explorers. Join them as they tackle all aspects of what running an agency is like and how marketing is changing in today’s world. Each episode is different—but every single one is worth your while.