On this episode we talk about:
Marketing your brand: getting back to the basicsWhy branding is not about you, but your target marketFeatures vs. benefitsHow Marketing is Psychology applied to businessUsing LinkedIn to grow your business04:04 - Marketing Your Business: Where to Start
05:39 - Foundation, Inbound, Outbound
11:18 - Branding 101: No One Cares About Your Brand
23:25 - Marketing Is Psychology Applied to Business
30:50 - Tactics on Growing LinkedIn Founder of Shift, Jason Vana
Do you have a killer product or service, but just can't seem to figure out how to market it well? That's where he comes in. Jason Vana helps businesses of all sizes do one thing: get more customers.
Think of him as your Fractional CMO (chief marketing officer). Rather than working with a slew of different marketing companies specializing in only one or two areas, he can help develop a comprehensive marketing plan for you and do all the work to make it happen.