Youtalk

Jason Vana | Marketing | How to Build a Brand People Actually Care About


Listen Later

On this episode we talk about:

  • Marketing your brand: getting back to the basics
  • Why branding is not about you, but your target market
  • Features vs. benefits
  • How Marketing is Psychology applied to business
  • Using LinkedIn to grow your business
  • Episode Highlights:

    04:04 - Marketing Your Business: Where to Start

    05:39 - Foundation, Inbound, Outbound
    11:18 - Branding 101: No One Cares About Your Brand
    23:25 - Marketing Is Psychology Applied to Business
    30:50 - Tactics on Growing LinkedIn

    Founder of Shift, Jason Vana


    Do you have a killer product or service, but just can't seem to figure out how to market it well? That's where he comes in. Jason Vana helps businesses of all sizes do one thing: get more customers.

    Think of him as your Fractional CMO (chief marketing officer). Rather than working with a slew of different marketing companies specializing in only one or two areas, he can help develop a comprehensive marketing plan for you and do all the work to make it happen.


    ...more
    View all episodesView all episodes
    Download on the App Store

    YoutalkBy Youtech

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    24 ratings