Youtalk

Derek Sullivan | How to Market to Niche Audiences


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On this episode we talk about:

  • Marketing a marketing company
  • How to market broad brands
  • Marketing based on data
  • The marketing and sales relationship
  • Tracking qualified leads
  • Episode Highlights:

    02:10 - Marketing a Marketing Company

    13:36 - How to Market Broad Brands
    16:12 - Cybba: Seasonal Marketing 
    20:08 - Marketing and Sales Relationship
    24:54 - Tracking Qualified Leads

    Derek Sullivan

    Derek Sullivan is a marketing manager for Cybba. Who is Cybba? Cybba built a powerhouse stack of integrated digital marketing and advertising technologies to propel user acquisition and conversion rate optimization. Its digital experts partner with marketing teams and provide custom strategies for campaign optimization.

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    YoutalkBy Youtech

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