Youtalk

Youtalk

By YoutechBusinessMarketing
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Youtalk episodes

  • Going DTC | Transitioning to E-Commerce (w/ Teddy Findysz of K&S Metals)
    Episode Highlights

    9:10 - How Amazon Drove Up Revenue For K&S

    10:54 - Instantaneous Transactions Are Changing the Game
    18:05 - Decreasing Customer Friction Leads To Business Growth 
    22:30 - Represent Yourself With E-Commerce
    24:43 - Make Money 24/7—Even on Holidays


    P.S. Where's the most friction in your sales process? Remove it and watch what happens.

    34 min
  • Just Build a New Website Already
    Episode Highlights

    0:46 - The Two Types of People Who Visit a Website

    2:45 - Why a New Website Is Important
    6:40 - A Website Is Worth the Money, Every Time


    P.S. If your website sucks, you might as well throw in the towel on everything else digital.

    8 min
  • How to Budget the Correct Way
    Episode Highlights

    1:10 - What Should Your Marketing Budget Be? 

    4:42 - Long-Term Marketing vs. Short-Term Marketing
    6:00 - In-House Marketing vs. Outsourcing 
    10:05 - Prioritization: Knowing When to Outsource
    13:15 - Final Advice: Budget, Take a Step Back, Budget


    P.S. Just want to let you all know how much we love doing these. Thanks for the support.

    18 min
  • B2B Marketing Has a Demand Problem
    Episode Highlights

    0:35 - B2B vs. B2C

    2:33 - The Problem With B2B Marketing
    5:30 - B2B Marketing: Free Value 
    7:53 - The Power of the Funnel 
    14:00 - Nurturing Your Leads
    16:00 - B2B: Variables To Consider

    P.S. If you're not building a funnel, you've already lost.

    21 min
  • Copywriting Is NOT What You Were Taught in School
    Episode Highlights

    1:11 - You're Taught To Be Wordy

    3:20 - Clarity Over Creativity
    5:40 - Write the Way You Talk
    9:50 - Features vs. Benefits
    11:50 - Hook, Proof, Offer
    17:20 - Hierarchy of Needs


    P.S. Clarity > Creativity. People need to know what it is you’re selling and why they should buy it above everything else.

    20 min
  • Current State of Marketing 2021
    Episode Highlights

    1:25 - The Boom of Ecommerce 

    2:47 - When Others Are Scared, Make Your Move
    5:15 - Getting Into the Digital Space 
    7:30 - Grab Market Share; Don't Lose It 
    15:16 - Top Marketing Services To Invest In


    P.S. Anyone else ready for more precedented times?

    21 min
  • You're Probably Not Emailing Enough
    Episode Highlights

    5:12 - Using Email To Humanize the Brand

    6:40 - Different Email Platforms
    9:50 - Emails That Come From CEO or Founder
    10:53 - Is It Valuable to the Customer? Send it
    11:47 - Spammy Emails To Avoid
    18:05 - The Benefit of Internal Emails

    P.S. Sorry for the wait. We're back with a NEW episode. Finally, I know. This is a good one though. It was worth the wait, I promise.

    23 min
  • Mask Off: Are We Finally Returning to Normal?
    Episode Highlights

    4:31 - What's Next In Marketing

    5:58 - Industry Ups and Downs
    9:41 - The Inflation of Salary
    12:41 - The Benefit of Company Culture
    17:25 - Now's the Opportunity


    P.S. If you're looking for a sappy, emotional episode about how much we appreciate everything we've gone through, this is it.

    22 min
  • What To Know Before Building an App: Focus on Providing Value
    Episode Highlights

    1:45 - The Biggest App Factor: Cost

    3:10 - Creating Value for Your App
    3:46 - Efficient App vs. Innovative App
    5:04 - The Process of Developing an App
    13:16 - Your App Will Never Be Perfect
    15:43 - What To Know: Android & iOS App Platforms


    P.S. Think value for the user before anything else, always.

    20 min
  • Media & Marketing: An Inside Look at the 3 Cops Talk Podcast
    Episode Highlights

    3:00 - Media and Marketing 

    5:50 - Honest Media 
    12:33 - 3 Cops Talk Podcast 
    15:00 - Creating Conversation via Marketing 
    16:11 - Every Company Should Have Their Own Media


    P.S. Have the hard conversations, or else they'll happen without you. Address your audience's potential objections upfront.

    28 min

About Youtalk

From the publisher's feed

If marketing is a journey, Michael and Wilbur are two steadfast explorers. Join them as they tackle all aspects of what running an agency is like and how marketing is changing in today’s world. Each episode is different—but every single one is worth your while.