<h3>Episode Highlights</h3>
<a href="https://youtu.be/bXu9woW7ZV0?t=71" target="_blank">1:11</a> - You're Taught To Be Wordy 
<a href="https://youtu.be/bXu9woW7ZV0?t=200" target="_blank">3:20</a> - Clarity Over Creativity 
<a href="https://youtu.be/bXu9woW7ZV0?t=340" target="_blank">5:40</a> - Write the Way You Talk 
<a href="https://youtu.be/bXu9woW7ZV0?t=590" target="_blank">9:50</a> - Features vs. Benefits 
<a href="https://youtu.be/bXu9woW7ZV0?t=710" target="_blank">11:50</a> - Hook, Proof, Offer 
<a href="https://youtu.be/bXu9woW7ZV0?t=1040" target="_blank">17:20</a> - Hierarchy of Needs
 
P.S. Clarity > Creativity. People need to know what it is you’re selling and why they should buy it above everything else.

Episode Highlights 1:11 - You're Taught To Be Wordy 3:20 - Clarity Over Creativity 5:40 - Write the Way You Talk 9:50 - Features vs. Benefits 11:50 - Hook, Proof, Offer 17:20 - Hierarchy of Needs P.S. Clarity > Creativity. People need to know what it is you’re selling and why they should buy it above everything else.

Episode Highlights
<a href="https://youtu.be/bXu9woW7ZV0?t=71" rel="noopener noreferrer">1:11</a> - You're Taught To Be Wordy 
<a href="https://youtu.be/bXu9woW7ZV0?t=200" rel="noopener noreferrer">3:20</a> - Clarity Over Creativity 
<a href="https://youtu.be/bXu9woW7ZV0?t=340" rel="noopener noreferrer">5:40</a> - Write the Way You Talk 
<a href="https://youtu.be/bXu9woW7ZV0?t=590" rel="noopener noreferrer">9:50</a> - Features vs. Benefits 
<a href="https://youtu.be/bXu9woW7ZV0?t=710" rel="noopener noreferrer">11:50</a> - Hook, Proof, Offer 
<a href="https://youtu.be/bXu9woW7ZV0?t=1040" rel="noopener noreferrer">17:20</a> - Hierarchy of Needs
 
P.S. Clarity &gt; Creativity. People need to know what it is you’re selling and why they should buy it above everything else.

Copywriting Is NOT What You Were Taught in School

If marketing is a journey, Michael and Wilbur are two steadfast explorers. Join them as they tackle all aspects of what running an agency is like and how marketing is changing in today’s world. Each episode is different—but every single one is worth your while.

-Insight on what marketing agency execs do daily, the problems they have, and the solutions they solve
-Raw, real, and unrehearsed footage—consisting of just one take
-New episodes published each week

Business

Marketing

If marketing is a journey, Michael and Wilbur are two steadfast explorers. Join them as they tackle all aspects of what running an agency is like and how marketing is changing in today’s world. Each episode is different—but every single one is worth your while. -Insight on what marketing agency execs do daily, the problems they have, and the solutions they solve -Raw, real, and unrehearsed footage—consisting of just one take -New episodes published each week

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Copywriting Is NOT What You Were Taught in School

Copywriting Is NOT What You Were Taught in School