Many businesses spend a lot of resources on advertising and building their brand. But without knowing their dream buyer, their effort will be all for naught. Delving into smarter buyer sales strategies with Penny Zenker is musician-turned-CEO Amanda Holmes. After taking over Chet Holmes International with her father's passing, Amanda learned the proper way to connect with the right market that will yield the most exciting results. She discusses how to determine which ones will actually buy and how to keep up with your competitors. Amanda also explains how to maximize social media reach in showcasing your business value and educating them with what you offer.

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