This episode of the Retail X Series podcast is an in-depth interview with Amanda Patterson, CEO of The Call List. Amanda shares her experiences and thoughts in growing B2B sales for her company, from her first enterprise customer to today - and all the lessons she's learned along the way.

Topics:

- How to get the critical first enterprise pilot customer

- How to convert a pilot into a contract

- How to price product for B2B software companies at the early stages

- Building and managing the sales pipeline once that first customer is in place

- Growth hacking strategies/PR for retail tech and B2B companies

- Advice for founders looking to make that first B2B sale

Resources Amanda shared in this episode:

- Monarq Incubator 

- Copper for managing sales pipelines

- NY Fashion Tech Lab incubator

- NYC Media Lab with Havas


Music by Eino Toivanen, kongano.com

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To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.