Business coaching is a massive industry, but how much of it actually delivers real value?In this episode of The Account Rant, Jacob Fahmy sits down with Amanda Rose to unpack the world of business coaches, mentors, life coaches and online gurus, and why so many small business owners end up paying for expensive advice that never moves the needle.Jacob and Amanda discuss the difference between real business mentors and social media experts, red flags to watch for before hiring a coach, why so many founders fall into information overload, and how lack of confidence can quietly destroy momentum in business.Amanda shares her blunt views on fake entrepreneurs, overpriced coaching programs, constant technology distractions, AI overwhelm, and why boring consistency often beats chasing the latest shiny object.They also dive into what it actually takes to start a business, including building confidence, managing risk, cutting unnecessary expenses, developing discipline, and creating financial runway before making the leap into entrepreneurship.This is a raw conversation about business, leadership, confidence, execution and why simple often wins.Guest: Amanda RoseCEO, Western Sydney Womenhttps://www.westernsydneywomen.com.au/LinkedIn: https://au.linkedin.com/in/amandarose1Instagram: https://www.instagram.com/missamandajrose/Need an accountant or just want to chat about your business?GET A FREE CONSULTATION FOR ALL ABN HOLDERS 👉 https://forms.zohopublic.com/john205/form/GENERALENQUIRYFORM/formperma/VYEBrsCV_ompEVvnkA0eygWlJxXO5OajFsjjngf_jzwCHAPTERS0:00 Intro0:42 Business coaches vs real mentors3:12 How to spot fake gurus7:08 Red flags in coaching programs12:21 Why founders hoard information16:45 AI overwhelm and shiny object syndrome21:03 Why consistency beats complexity25:34 Building confidence as a founder30:18 When to leave your job and start35:42 Amanda’s final advice for entrepreneursThe Account Rant is a show where accountants vent on different business, tax and money topics. It is an honest and informal conversation intended for discussion and entertainment only. Views expressed are personal opinions and should not be taken as professional advice.Stop guessing with your taxes. Whether you are a sole trader or a company, let’s get your strategy sorted before the ATO sends that scary letter.OUR SERVICES 👉 https://latitudeaccountants.com.au/accounting-services/For business enquiries[[email protected]](mailto:[email protected])Follow Latitude AccountantsTikTok https://www.tiktok.com/@latitudeaccountantsInstagram https://www.instagram.com/latitudeaccountantsWebsite https://latitudeaccountants.com.au/Disclaimer: This video is for educational and entertainment purposes only and does not constitute formal accounting, tax, financial, legal or business advice.