In this episode of Scaling Green-Tech, Katherine Keddie and Matt Jaworski speak with Amandeep Kalra, Co-Founder and CEO of GreenFlip, about what it really takes to decarbonise homes at scale - and why leading with sustainability alone often misses the mark.

Amandeep discusses his journey founding GreenFlip, which helps investors identify the homes that deliver the highest ROI from energy upgrades. They explore why comfort, cost, and value are far more powerful drivers of change than carbon targets, and how reframing retrofit as an infrastructure investment can unlock capital, improve tenant outcomes, and future-proof housing stock.

The conversation also dives into building a company in public, learning through deep customer discovery, and selling before the product is fully built. Along the way, Amandeep offers candid advice for founders in climate tech, property, and retrofit on messaging, hiring, and scaling in a tougher market environment.

If you’re building in housing, retrofit, or climate tech - or grappling with how to turn impact into real-world adoption - this episode is for you.

Find out more about Adopter here.

Find out more about GreenFlip here.

Follow Amandeep on LinkedIn here.