In episode 8 of the Scaling Green-Tech podcast, Katherine Keddie speaks with Mitesh Jagatia, founder of Eco Ventures Counsel, a pro bono initiative offering free legal support to early green-tech startups across the UK. 

Mitesh unpacks the most common legal challenges climate founders face, from commercial contracts and employment law, to corporate governance and intellectual property. We discuss how to talk about your product without jeopardising your IP, how to navigate complex fundraising agreements, and when to seek external advice.

Drawing on his experience as an in-house lawyer for global corporates, and his work with leading legal experts through Eco Ventures Counsel, Mitesh offers practical, actionable insights for anyone working to scale in the green tech space. If you’re an early-stage founder looking for expert guidance on protecting your company and avoiding legal missteps, this episode is for you.

Find out more about Adopter ⁠here⁠.

In episode 7 of the Scaling Green Tech podcast, Matt Jaworski speaks with Dr. Aled Roberts, founder of Dekiln, a startup cutting the carbon footprint of ceramic tiles by 94% through an innovative process that removes the need for kiln firing entirely. 

Aled shares how nature-inspired design, recycled materials, and bio-based coatings are unlocking new possibilities in tile manufacturing - from vibrant colours to embedded natural textures - while cutting emissions, waste, and costs. They discuss scaling challenges, lessons from moving from academia to entrepreneurship, and why transparency and avoiding greenwashing are essential in climate innovation. If you’re interested in sustainable materials, scaling new technologies, or transforming a legacy industry from the inside, this one’s for you.

Find out more about Adopter here. 

In episode 6 of Scaling Green-Tech, we’re joined by Beth and Leo, co-founders of Feasibly (formerly Local Energy Systems) - a startup using machine learning to speed up how solar projects get off the ground. After two years of deep R&D and grant-backed development, Feasibly is now helping renewable energy developers assess solar sites in minutes, not months.

We explore their startup journey from Durham Venture School to Innovate UK grants and angel backing and dig into the real-world barriers to scaling decentralised energy - including broken funding models, biased investor networks, and the hard decisions founders face when sticking to their mission.

If you're interested in decentralised energy, ethical AI, or the journey from r&d to scale in green-tech, this one’s for you.

Find out more about Adopter here.

In episode 5 of the Scaling Green Tech podcast, Katherine Keddie speaks with Rhea Dabriwala and Naveen Shivalingam, the co-founders of GroundUp, a pioneering startup transforming India’s agricultural residue into high-impact biochar. They unpack how GroundUp is building a new generation of industrial-scale biochar hubs that don’t just remove carbon from the atmosphere, but also regenerate soil, boost farmer livelihoods, and unlock circular supply chains.

They break down the science behind biochar, the future of carbon markets, and  the scale of what’s possible. They also explore what it takes to raise a $5M seed round, build trust in high-integrity carbon credits, and stay obsessed through the hardest parts of the founder journey.

If you’re interested in scalable carbon removal, climate tech in the Global South, or what it really takes to build a meaningful green business, this one’s for you.

To find out more about Adopter, ⁠⁠visit our website⁠⁠. 

In episode 4 of the Scaling Green Tech podcast, Adopter co-founders Katherine Keddie and Mat Jaworski sit down with James Clench, founder, and Abigail Smith, director, or PR agency Harpswood and the team who supports Octopus Energy’s global comms strategy.

They break down what PR really means for climate startups - from when to invest, how to land coverage, what journalists are actually looking for, and why most press releases miss the mark. Drawing on experience across UK, Europe and US markets, they share lessons from their newsroom backgrounds and explain how to make complex tech understandable, visual, and relevant.

They also talk honestly about founder pitfalls, the myths around messaging, and why clear language still beats clever headlines. If you’ve ever wondered how to tell your story in a way that cuts through, this one’s for you.

To find out more about Adopter, ⁠visit our website⁠. 

In episode 3 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie sit down with Joanna O’Malley, Partnerships Manager at NatureFinance, to unpack the real value of climate events - and how to make them work for you. Drawing on experience running over 100 sessions across COPs, climate weeks, and global finance summits, Joanna shares practical insights on how small teams can punch above their weight at events and build partnerships that last.

They dive into what makes a good partner, why honesty beats hype, and how to tell if your event strategy is actually helping you grow. Plus, they unpack common red flags, how to avoid becoming overly founder-led, and why asking “stupid questions” might be your smartest move. If you're navigating the green event circuit or planning your events strategy, this one’s for you.

To find out more about Adopter, visit our website.

In episode 2 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie explore one of the biggest risks facing early-stage green-tech companies: greenwashing. As regulation tightens and investor scrutiny grows, being vague or overly optimistic about your impact can undermine your credibility and your ability to scale.

They break down the six types of greenwashing every climate tech company should know, from overhyping one green initiative (greenlighting) to avoiding talking about impact altogether (greenhushing). Along the way, they explain why being evidence-backed is now non-negotiable and how early choices around messaging and carbon accounting can create risk or resilience down the line.

Matt and Kat also share real-world examples of impact-washing, offer tips on how to communicate your sustainability story with clarity and confidence, and explain how to build trust with investors, partners, and customers from day one. If you’re building a green-tech business and want to avoid greenwashing without going silent, this one’s for you.

Access our Greenwashing Resource to learn more about the six types of greenwashing and use our greenwashing messaging checker: View the Resource.

To find out more about Adopter, visit our website.

In episode 1 of the Scaling Green-Tech podcast, Adopter co-founders Matt Jaworski and Katherine Keddie dive into why websites matter, especially for early-stage climate founders. Even if you’re still at the idea stage, having a simple, functional, and up-to-date site can make all the difference when it comes to credibility, traction, and first impressions with investors or partners.

They unpack five common mistakes they see all the time: leaving your website to gather dust, using vague or overly technical language, getting locked into expensive suppliers, choosing platforms that don’t grow with you, and skipping real-world images or examples that show your solution actually exists.

Throughout the episode, Matt and Katherine share tips on how to avoid these traps and explain why your website isn’t just a box to tick, it’s a key part of how your business shows up in the world. If you’re wondering where to start with your green-tech website, this one’s for you.

To find out more about Adopter, visit our website.