To finish what is week 6, and almost a dozen episodes, of this series, we have a cracker with the Head of Football Content & Strategy but Budweiser UK & Ireland, Amar Singh, joining me. The company is the biggest sports sponsor in the US and last year took on major partnerships with both the English Premier League and Spain’s La Liga. So sport coming to a sudden halt in March has meant a major rethink in their content strategy, with all their fantastic plans for the end of t...