The Social & Sport Podcast

Welcome to the Social & Sport podcast, once again going back in time a little to the Tables Turned series I first ran last year.The idea is to speak to some of the best interviewers to find out what their secret sauce is and how we can get better at asking the right questions.In this one I spoke to Kait Borsay, one of the first females presenters to be associated with Talksport and has worked for SkySports, Sky News, Arsenal and Chelsea FC TV channels and the Premier League.You may also k...

In a 'new' show as part of Social & Sport I wanted to return to something I put together last year. 'Tables Turned' talked to the interviewers about how they do what they do.In it I spoke with Kait Borsay, Alexandra Legioux, Richard Gillis, Faye Carruthers... and there were a couple I didn't publish which I'll look to do now. Over the next few weeks I'll be publishing a new episode every Thursday, as well as continuing with 'The New Normal' series. But firstly I'm delighted to welcom...

Audio and the benefits of it are often overlooked, despite the rise to prominence of podcasting and the likes of Amazon's Alexa appearing in everyone's car and home. So this week I spoke with Sophie Hind and Jim Salveson from Voiceworks to discover what the opportunities and challenges are currently, and where the industry is heading. The future of audio, both podcasts and voice, is a bright one and there are many in which it can benefit your team, sport or business. Check out https://www.voi...

Pranav Soneji is one of the founders of the fantastic agency, LiveWire Sport, who include the ATP, Wimbledon and the Premier League (amongst many others) as clients. Not only does Pranav stay heavily involved in the agency's work but has found time to set up, alongside Head of Marketing & Comms Jason White, the Diversity in Digital Sport programme. At a time when diversity is at the forefront of everyone's thoughts, the programme is one that is more important to our industry tha...

"The New Normal" is a new series that moves the conversation on from lockdown and the crisis we've had to face over the last few months. Now with sport back on our screens and restrictions starting to be lifted, what will the 'new normal' look like, and how are we going to have to adapt going forward?In the first of this series I chat to James Dickens. James joined Motorsport Network - owners of Autosport, Motorsport.com and has many other companies under its umbrella encompassing all el...

SportsPro Media are one of the best known sport business publishers in the world, with a successful website that brings in 250k visitors a month to big events such as SportsPro Live and the Blackbook Motorsport Forum.This year has seen the events industry take a massive hit and SportsPro were no exception. So it was great to speak to Nick about how they've coped and what new paths this has led them down. One of them is the SportsPro Insider events - a regular online series with great speakers...

With football, horse racing, snooker and other sports relaunching slowly over the next few weeks, there is still one very British pastime that is missing from our calendars.Cricket was set to start their season just after the lockdown began and there has already been a statement that none will be played until at least the 1st August. Though this could change, who knows in this current landscape.Emily is Head of Sales & Marketing at Surrey County Cricket Club and we spoke about how they’ve...

This week I’m delighted to be joined by a fellow podcaster and one of the most well-known Aussie’s within sports marketing and digital.Sean Callanan is the founder of Sports Geek, a digital consultancy based in Melbourne but is possibly better known over here for his Sports Geek podcast (https://sportsgeekhq.com/sports-geek-podcast/). With 300 episodes and half a million downloads it’s fair to say he’s spoken to everyone you need to hear from.Not only that but he is an esports team owner with...

Welcome to episode 14 of the Social & Sport podcast.The Bundesliga has been back on our screens for a couple of weeks now and recently we heard about the return of the Premier League, Series A and La Liga. Sport is starting to get back to some kind of crowd free normality. So we’re starting to look ahead and not back so much in this week’s episode as I talk to Tom Moxon about all things internationalisation and his tips on working from home. Tom is Business Development Dire...

In previous episodes I've spoken to brands, agencies, tech companies and clubs about how they've been coping, but one area that has been missing sports publishing. Asking the questions; How do you cover sport when no live sport is happening? Sam Brown is Managing Editor for Goal.com, the world's biggest football website covering leagues around the world. So how did they go about changing their content strategy and keep website and social media numbers high when sport is under lockdown?It...