Welcome to episode 12 of The Social & Sport Interviews...This weeks first guest is the CEO of PT Sportsuite, a UK sports tech company aiming to transform sports organisations into media powerhouses.Rich Cleary joined me from sunny South Africa, where he has been since the start of lockdown. His company launched a remote content creation app during this period and are working with Hashtag United and Bristol Sport to help them collect content from players and staff stuck at home.We talked a...

To finish what is week 6, and almost a dozen episodes, of this series, we have a cracker with the Head of Football Content & Strategy but Budweiser UK & Ireland, Amar Singh, joining me. The company is the biggest sports sponsor in the US and last year took on major partnerships with both the English Premier League and Spain’s La Liga. So sport coming to a sudden halt in March has meant a major rethink in their content strategy, with all their fantastic plans for the end of t...

To start this new week off my chat is with someone who has worked on content strategies in the UK, US, Far East and Middle East.After leaving Arsenal in 2015 where he was Managing Editor, Rich Clarke went on to become Senior Director of Digital Media and Communications at MLS side, Colorado Rapids.Since then he’s been content consultant to leagues across the world as well as writing his influential blog at mrrichardclarke.com and his must-listen to podcast Sports Content Strategy.So what bett...

This week on my chat heads states side with a look at the NFL with the help of NFL UK’s Senior Manager for Social Media & Content Strategy, Jamie King. One of the bright spots for sport over recent weeks has been their Virtual Draft, an event that saw some 55m viewers tune and it was all put together in around two weeks. A huge technical and logistical effort. We also covered the not so bright news that this year’s London Games will not be happening, not a surprise to anyone. So...

Football players, both current and ex, have been making the most of their new found time at home by getting active on social media. Whether it's Patrice Evra with The Players Tribune, Andy Robertson on Twitter or Nathan Redmond on Tik Tok. Players are getting creative and having some fun.During my look at who is doing what and how on social media these past few weeks, one area has stood out and I wanted to find out more. Just what are players doing, and how do companies such as Ten Toes Media...

Threepipe have developed an idea alongside tech company AMCO, Moonshot, a staff engagement agency, and rEvolution, a sports marketing agency, to bring thermal imaging to stadiums to help in enabling sport and entertainment to bring fans back to see the action. After a chance meeting in the park with an old friend, Alistair has helped to bring interested parties in and have been working free of charge - as have thew other agencies - and the imaging technology is being supplied at cost.It's a g...

Welcome to the Social & Sport podcast, to kick start a busy week I’m talking to the Director of Digital Media, and Editor in Chief, at MLS team Portland Timbers. It’s been a big challenge for Brian Costello and the team after months of planning for the new season, it was suspended after only two matches. Since then they’ve been utilising everything they have to engage fans and keep spirits high.Brian is always an engaging guest and I’m sure you’ll be able to take a lot out of what he...

This week I’m talking to someone I first interviewed on my old Digital Sport podcast back in early 2017, not long after he’d set up his agency, Dark Horses. From then he’s seen great success and developed a close-nit culture within the company. One of our main topics which is very timely is the NHS Charities Together Cup - a FIFA esports competition run over a week that includes sporting and entertainment,ent celebrities including F1 driver Lando Norris, actor Paddy McGuinness, crickete...

It's not just the teams and federations we're looking at. After spending most of my career agency-side it's an area I've been very interested in and have been working through with my current company.Luca Massaro started WePlay, a performance-driven sports marketing agency, back in 2012. Moving through organic social media production and strategy to delivering measurable outcomes now.With clients that cover mass participation sports, high-profile football clubs and sponsor brands, the current ...

In episode 3 of Social & Sport I talk to Jim Lucas from The FA about how they've been coping with the COVID-19 challenges that have been thrown at them. Only a few weeks ago they were 100% planning for international friendlies and this summer's UEFA European Championships. This has now been pushed back to next year, leaving a huge content sized hole in Jim and his teams plans. We talked about how they've been adjusting to remote working (and how this will change the way they work forever)...